A New Marketing Commentator Goes on Hiatus
Posted Monday May 15, 2006, 10:38 pm, Over one day old
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A New Marketing Commentator
Written by creative director, copywriter and communications strategist, Bob Cargill, A New Marketing Commentator is an eclectic series of insightful, candid commentaries on direct marketing and advertising trends, developments, topics and issues.
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A Few Words on Word of Mouth Marketing, Part Two
Posted Monday May 15, 2006, 10:38 pm, Over one day oldThe bottom line is that word of mouth marketing seems to lend itself well to today?s new marketing landscape, which has businesses and organizations placing greater stock in consumer opinion and actually involving them in the sales, marketing and public relations process.
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A Few Words on Word of Mouth Marketing, Part One
Posted Monday May 15, 2006, 10:38 pm, Over one day oldCompanies can work hard to make people happier, they can listen to consumers, they can make it easier for them to tell their friends, and they can make certain that influential individuals know about the good qualities of a product or service.
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Blog, Interrupted
Posted Monday May 15, 2006, 10:38 pm, Over one day old
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Student Blogs: A Sign of What?s to Come
Posted Monday May 15, 2006, 10:38 pm, Over one day oldThis time around was no different. I then showed the class a wall calendar we used as a self-promotional, lead-generation piece when I worked as a creative director at Boston?s Yellowfin Direct Marketing. In fact, one student, Daniel P. Viens, seemed especially enamored with the topic.
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Why Johnny Can?t Brand: ?Action is Branding?
Posted Monday May 15, 2006, 10:38 pm, Over one day old
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A Memorable Boston Marathon Experience for More Reasons Than One
Posted Monday May 15, 2006, 10:38 pm, Over one day oldNot only did I exceed my previous fundraising high this time around, but I also had a very good day on the course. I?m giving all the credit to Hailey, my Children?s Hospital Boston patient partner, for inspiring me to run such a fast? for me? time.
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Boston Sunday Globe: ?Blogs ?Essential? to a Good Career
Posted Monday May 15, 2006, 10:38 pm, Over one day old
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It?s Easy to Fall Silent Amidst the New Din of Agency Blogs
Posted Monday May 15, 2006, 10:38 pm, Over one day oldSo many advertising, marketing and public relations agencies are dipping their collective toes in the blogosphere lately that unless it?s the likes of Hill Holliday or Edelman we?re talking about, it?s not really big news anymore when any single one of them takes the plunge.
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A New Marketing Commentator Wins NEDMA Gold
Posted Monday May 15, 2006, 10:38 pm, Over one day old
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