Martin and MediaVest win Wal-Mart work
Posted Sunday January 14, 2007, 7:03 pm, Over one day old
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Eschewing ads for micro-payments on usage
Posted Sunday January 14, 2007, 7:03 pm, Over one day old
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GoDaddy's second ad rejected
Posted Sunday January 14, 2007, 7:03 pm, Over one day old
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How many toothpastes do you need?
Posted Monday January 29, 2007, 7:55 am, Over one day oldFiled under: Gripes, Television, Op-ed I was just watching a commercial for Colgate Total, and the woman in the ad is going on and on about how much she likes it, that her doctor recommended that she use it, etc, etc, and then she uses this line: "It's the only toothpaste I use."
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Yahoo might start with display ads with newspaper partners
Posted Thursday January 25, 2007, 3:09 am, Over one day oldFiled under: Online, Corporate, Networks While Eric van Miltenburg, GM of Yahoo's Newspaper Consortium Group, was mum on some aspects of the partnership he did confirm that Yahoo and its newspaper partners are discussing possibilities that exist around display ads.
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Please, please watch the Oscars
Posted Thursday January 25, 2007, 3:09 am, Over one day oldFiled under: Outdoor, Print, Television, Celebrities ABC is hoping you will watch the Oscars and has tapped host Ellen DeGeneres to star in a series of spots to help convince you. Outdoor and print ads featuring individual lines of dialogue will also be released.
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Super Bowl Wrap-Up: 1/23/07
Posted Thursday January 25, 2007, 3:09 am, Over one day oldFiled under: Super Bowl 2007 You'll be able to register your opinion of the Super Bowl's ads at AdBowl, which lets consumers vote on what spots they liked the best and which they didn't care for.
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Super Bowl Wrap-Up: 1/28/07
Posted Monday January 29, 2007, 7:55 am, Over one day old
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Behind the scenes of K-Fed's Super Bowl ad
Posted Monday January 22, 2007, 3:13 am, Over one day old
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Cross Promotion Junction: 1/19/06
Posted Monday January 22, 2007, 3:13 am, Over one day oldFiled under: Budgets, Online, Television, Wireless, Streaming Video Introductory Note: Rounding up all of the goodness that is the world of television cross-promotion. The show has become the biggest value on TV, with ads running about $1.85 for every 100 veiwers.
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