Every Times Square ad in one place
Posted Thursday January 25, 2007, 3:09 am, Over one day old
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Google eyeing video game ad firm
Posted Monday January 22, 2007, 3:13 am, Over one day old
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Goodbye "Singapore Girl"?
Posted Monday January 22, 2007, 3:13 am, Over one day old
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Progressive tries to stop on a gecko
Posted Monday January 22, 2007, 3:13 am, Over one day old
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Jack Black loves Pitfall
Posted Monday January 22, 2007, 3:13 am, Over one day old
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AdAge In 60 Seconds
Posted Monday January 22, 2007, 3:13 am, Over one day old
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Just because it's on YouTube doesn't mean the rules have changed
Posted Monday January 22, 2007, 3:13 am, Over one day old
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People not talking about ads, they're talking about word-of-mouth
Posted Monday January 22, 2007, 3:13 am, Over one day oldFiled under: Word of Mouth People aren't talking about your ads, marketers, they're talking about what they're friends are talking about. So while the ad was not the direct motivator it did have a role to play.
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Wireless ad viewing to get incentives
Posted Monday January 22, 2007, 3:13 am, Over one day oldOthers are going more straightforward, offering reduced bills as an incentive to view ads. Compared to other regions of the world, adoption of cellphones in the U.S. is relatively low still, meaning that the cost of features such as email has not come down at the same rate as voice service has.
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Nielsen's commercial ratings are actually kind of a big deal
Posted Monday January 22, 2007, 3:13 am, Over one day oldDespite my problems with the way Nielsen has proposed the system, that's a good thing. The good news for viewers is that by advertisers and networks having a better idea of what ads work where, the ads that get shown should be more targeted and relevant.
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