Passion for advertising
These days people spend far too much time in front of their computers working and not enough time reading books. So New Zealand Book Council asked Colenso BBDO Auckland to find a fun new way to make books more accessible and to encourage people to fall in love with reading again.
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Read Read At Work (Links)
I've seen overlays like this before but not as targeted. A good use of the medium to show the message.
Read Forget it (Links)
I really HATE left/right scrolling but this one I loved because it's done so well. So simple.
Read City Life (Links)
Following a tradition of "sure it's a fake but wft" videos (i remember, right now, Ronaldinho's and Lebron James') presenting sports megastars now it's the turn of (for me) the best basketball player over the court right now: Kobe Bryant.
Read Kobe jumps (Links)
Read How Nerdy Are you? (Links)
Read Lastminute.com theatre tickets (Links)
Read Introducing Fulvio Varnacano (Links)
Read The Gruen Transfer (Links)
I'm (positively) impressed by the number of interactive project Levi's is launching to push its Spring Summer Collection. After Copper Waste and Cut to Reveal You it's time for Mix It Up coming once again from Asia/Pacific.
Read Levi's Mix it Up (Links)
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