Passion for advertising
It's different because it reveals how small lifestyle changes can have an impact on the real world. When you make small changes to your lifestyle your tree grows. When you encourage others and they make changes your tree grows even more. You can choose your type of tree.
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Read Tree People (Links)
It's quite an unexpected move for a traditional and conservative brand like Lacoste to celebrate its 75th anniversary by launching a website that is all about the future. There is also a movie that imagines how tennis might be played in 75 years from now.
Read Future Tennis according to Lacoste (Links)
Australia plays Ghana in a friendly exhibition match this weekend in Sydney. Unfortunately there aren't too many Ghana folk in Sydney so they have come up with a odd way to search for the missing H.
Read GHANA SEARCHES FOR AN 'H' IN OZ (Links)
Read Beck's goes blogging (Links)
From Sweden, a good example of how a kitchen appliance online showroom can become cool. The brand is Siemens, the agency is Ymer, the result is quite impressive.
Read Siemens interactive showroom (Links)
In Northern Europe a mini-site has been launched to promote the release on DVD of the Indiana Jones series. The advergame is not as cool as the Indy Lego version launched last February, but if you're a nostalgic of the Lucas Arts version on the Nineties, you should have a look :-)
Read Prepare for Indy! (Links)
Read Stop The Aussie Invasion! (Links)
Read JetBlue wishes you Happy Jetting (Links)
Read Lipton, Green but not that Clear (Links)
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