Opinions on communications, PR, media, news, rugby and pretty much anything else I feel like writing about...
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Microsoft Bluetooth Mouse. I find this is really handy on long trips. Although, the M1330 has a pretty large palm rest so I'm using it much less than when I traveled with my Dell D420.
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Read Pimping My Dell M1330 (Links)
In short, based on studying the impact of certain news articles on business results and in stock price you standardize on a definition of stories that have the most impact -- call them "Top Stories". The performance of these stories then flow into core business metrics...
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Read Measuring The Big Story (Links)
There is a third and more important point that applies to all markets. Apple's approach works only if you aren't interested in any kind of conversation with the market. I'd rather see a conversation with the market take place at every stage of a product's evolution.
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Read Apple's Secret Approach (Links)
Johnnie has a bit on the coverage of Duncan Watt's ideas on Influencers vs. What I don't agree with is that society is "ready" to embrace trends - especially commercial trends. That's what marketers do. They prepare society for trends and then activate those trends...
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Read INFLUENCEABLES (Links)
Mix a premium brand with one of the best applications on Facebook and you get Dell's Regeneration campaign, which asked people to use FM author GraffitiWall's application to draw what green means to them.
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Read Our Competition on Facebook (Links)
Their installers have arrived twice at our house, wandered about, and said they need more expertise to install. All this after we have been a happy, super premium customer for over five years. Rather than recognize their issues and work with us, they just want the $250 dollars.
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Read Direct TV Idiocy (Links)
When no solution/alternative was offered? despite the fact that we have been long-time premium customers and fully intended to be so for a long time to come? the customer service person suggested that we cancel our account.
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Read DirecTV's Appalling Customer Service (Links)
Read Hillary gone but here... (Links)
Kristen and I welcomed Baby Lark #2 into the world at 12.01 today. Zachary John Lark is doing great, as his is mum... so, blogging light for the next few days. He's a handsome little fella...
Read Baby blogging hours in effect... (Links)
Read Links & Blinks :: Friday Dec 28 (Links)
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