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B2B Insight Blog

Insights into Business Communications Strategies

Copyright 2006


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Hype vs. Reality: Using Bees and Phones to Scare People

Posted Friday April 27, 2007, 1:29 pm, Over one day old
So what is nearby?  Given what I know about cell phones and radiation, people would literally have to be hanging around bee hives.  Of course, all this bee hive socialization would have to be a 2007 phenomenon as bee disappearance simply wasn’t an issue like this previously.

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Driving Action with Statistics vs. Pictures: Pictures Win

Posted Friday April 27, 2007, 1:29 pm, Over one day old


Read Driving Action with Statistics vs. Pictures: Pictures Win (Links)

Wal-Mart shoppers care about shopping, not corporate reputation

Posted Friday April 27, 2007, 1:29 pm, Over one day old
The AP reports on a Wal-Mart commissioned study that shows all the negative publicity around Wal-Mart has had no substantial effect on the number of people who shop at Wal-Mart.  I’m not surprised at these findings for several reasons: 1.

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Trend Forecast: Exergames and the video game industry

Posted Friday April 27, 2007, 1:29 pm, Over one day old
I also grabbed this quick chart from Blogpulse.  It shows a definite rising trend of sites discussion Exergame (or exercise video games or exergaming) over the last six months.

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The Financial Value of Reputation: Toyota and TXU Examples

Posted Friday April 27, 2007, 1:29 pm, Over one day old


Read The Financial Value of Reputation: Toyota and TXU Examples (Links)

The #1 Secret of a Wildly Successful Buzz Marketing Campaign

Posted Friday April 27, 2007, 1:29 pm, Over one day old


Read The #1 Secret of a Wildly Successful Buzz Marketing Campaign (Links)

Why Every PR Measurement System is Wrong. Except One.

Posted Friday April 27, 2007, 1:29 pm, Over one day old
If the campagin was successful then it will show in this opinion survey.  If you need tactical measurement, then you can ask what messages, media articles, speeches etc had an impact.

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Business Advice from PR: An Example from Toyota

Posted Friday April 27, 2007, 1:29 pm, Over one day old
This week’s BusinessWeek article on Toyota has a strong example of the role public relations should play at the senior level - providing business consulting advice in the context of reputation impact.

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How to Run an Admired Business, Even if Everyone Hates You

Posted Friday April 27, 2007, 1:29 pm, Over one day old


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CallWave Review: Visual Voicemail Through Email and Widgets

Posted Friday April 27, 2007, 1:29 pm, Over one day old
3) You can go to your account on the CallWave Web site to view, listen and delete voicemails.  4) You can do the same from the computer desktop using a small program that constantly updates and lists your calls and voicemails.

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