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B2B Insight Blog

Insights into Business Communications Strategies

Copyright 2006


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When the Medium becomes the Message…disaster and opportunity can strike

Posted Sunday November 12, 2006, 12:19 pm, Over one day old
Of course, this also has serious consequences for crisis management where a serious but not headline-worthy situation is amplified because it is broadcast over new media (YouTube + an LAPD video = national New York Times headline).

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Using Executive Roundtable Events for B2B Marketing

Posted Friday October 27, 2006, 12:12 pm, Over one day old
b2b marketing, b2b public relations, business marketing, conferences, corporate communications, executive, Executive Events, marketing, networking, public relations, roundtables

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Using Media for Direct to Audience Positioning: A Great Example from GE’s Ecomagination

Posted Thursday October 26, 2006, 12:12 pm, Over one day old
Technorati tags: GE, general electric, ecomagination, direct communications, direct mail, online advertising, online communcations, public relations, messaging, corporate communications, issues management

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What we can learn from Borat

Posted Thursday October 26, 2006, 12:12 pm, Over one day old
   I’m not sure if Kazakhstan n will come out of Borat’s movie looking rosey, but they are making the best of bad (though very funny…just not for them) situation.

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Is innovation a message?

Posted Tuesday October 24, 2006, 12:19 pm, Over one day old
Innovation for innovations sake may not resonate with many audiences.  But focus ont the result of innovation, and you add meaning to the message.  messaging

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Political campaigns show the importance of TV

Posted Tuesday October 10, 2006, 12:11 pm, Over one day old
While many people have moved and are moving from TV/print to getting information online, many people still get their information from so-called old media. While many people do get information online, consultants know that many are still watching television and ads.

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Share of Voice vs. Audience Surveys: Why surveys can put PR in the drivers seat

Posted Monday September 25, 2006, 11:44 am, Over one day old


Read Share of Voice vs. Audience Surveys: Why surveys can put PR in the drivers seat (Links)

Anatomy of a business article: the 5 key elements.

Posted Monday September 25, 2006, 11:44 am, Over one day old


Read Anatomy of a business article: the 5 key elements. (Links)

Media Skills vs. Media Contacts: What Matters More in Media Relations?

Posted Monday September 25, 2006, 11:44 am, Over one day old


Read Media Skills vs. Media Contacts: What Matters More in Media Relations? (Links)

How underhyping vision can lead to false overhyping a technology

Posted Monday September 25, 2006, 11:44 am, Over one day old


Read How underhyping vision can lead to false overhyping a technology (Links)

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