Facebook Flyers: The Next Google Adwords?
Posted Saturday October 27, 2007, 12:43 pm, Over one day old
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B2B Insight Blog
Insights into Business Communications Strategies
Copyright 2006
The Table of Marketing Elements
Posted Saturday October 27, 2007, 12:43 pm, Over one day old
Read The Table of Marketing Elements (Links)
Columbia University: Lose Trust, Lose the Benefit of Doubt
Posted Saturday October 27, 2007, 12:43 pm, Over one day old
Read Columbia University: Lose Trust, Lose the Benefit of Doubt (Links)
Why Save Sears Other Than Money?
Posted Tuesday May 27, 2008, 1:13 pm, Over one day oldSears seems to exist to survive and not serve a purpose to customers and communities. After reading about yet another bad quarter and misguided strategy, I thought I'd compare how Sears describes itself versus competitors (as defined by media reporting on Sears).
Read Why Save Sears Other Than Money? (Links)
Is Obama the Bitter One? A Lesson for Public Executives
Posted Thursday April 17, 2008, 12:52 pm, Over one day old
Read Is Obama the Bitter One? A Lesson for Public Executives (Links)
Is the Playstation 3 a consumer reputation fix for Sony?
Posted Tuesday February 26, 2008, 12:49 pm, Over one day oldA feature not necessarily core to a product can still fix reputation problems. The Sony Playstation 3's built ability to use other operating systems may fix its reputation as a manufacturer of closed systems that early adopters dislike.
Read Is the Playstation 3 a consumer reputation fix for Sony? (Links)
Budget Item for Reputation Value - Goodwill Value
Posted Tuesday February 26, 2008, 12:49 pm, Over one day old
Read Budget Item for Reputation Value - Goodwill Value (Links)
Numbers Get Attention but Emotion Drives Action
Posted Tuesday February 26, 2008, 12:49 pm, Over one day old
Read Numbers Get Attention but Emotion Drives Action (Links)
AT&T Learns a Lesson - Don’t Try to Fool Your Base
Posted Tuesday February 26, 2008, 12:49 pm, Over one day old
Read AT&T Learns a Lesson - Don’t Try to Fool Your Base (Links)
CSR as Risk Management
Posted Tuesday February 26, 2008, 12:49 pm, Over one day old
Read CSR as Risk Management (Links)
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