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B.L. Ochman's weblog - Internet and corporate blogging strategy, and online marketing trends, with news and commentary

B.L. Ochman's weblog - Internet and corporate blogging strategy, and online marketing trends, with news and commentary.


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Links for 2008-04-30 [del.icio.us]

Posted Thursday May 1, 2008, 2:04 am, Over one day old


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Links for 2008-06-30 [del.icio.us]

Posted Tuesday July 1, 2008, 3:56 am, Over one day old
Social Monks: About Us

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Does Viral Video Translate to the Bottom Line? Ask Weezer

Posted Tuesday July 1, 2008, 3:56 am, Over one day old
Yes if you're Weezer, whose video of their new single, Pork and Beans, has been viewed more than 10 million times (counting all the versions online), including nearly nine million views on the band's official YouTube channel.

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Does Your Company Have a Social Media Participation Policy? IBM & Sun Do

Posted Wednesday June 25, 2008, 2:55 am, Over one day old
IBM & Sun were among the first Fortune 500 companies to publish their employee-created corporate blogging policies, and now both have updated those policies to include social media participation, which both companies encourage.

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This Press Release Sucks. Re-write It to Win a Seth Godin Action Figure

Posted Thursday June 26, 2008, 3:34 am, Over one day old
The following is a 936-word press release I received today from Wyndstorm Corporation. It sucks. The best re-write - chosen by What's Next Blog Readers - will win a Seth Godin Marketing Guru Action Figure. Why this press release sucks: 1.

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Links for 2008-06-10 [del.icio.us]

Posted Wednesday June 11, 2008, 2:04 am, Over one day old
Machine Shop: The Hype Machine Blog about Hype Machine (and things we love) Hype Machine's survey of how people discover new music today.

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Online Trend Demands: Say More With Less - Or Else

Posted Monday May 5, 2008, 3:14 am, Over one day old
By B.L. Ochman Information overload, data deluge, inbox overflow, the attention crash: call it what you like, we are all drowning in inputs. A rising tide says learn to say it in less words -- a lot less words -- or lose your place on stage.

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New Karen Quinn Novel, Holly Would Go Immortalizes Me & Benny

Posted Friday June 6, 2008, 2:14 am, Over one day old
Grab your suntan lotion, your beach blanket, your enormous sunglasses, and your lipstick because "a girl can't read that sort of thing without her lipstick." But whatever you do, read Holly Would Dream, Karen Quinn's delightful new novel. Who do you think should play me in the movie?

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Twitter Gears Up for Marketing & Business Development

Posted Friday May 23, 2008, 2:47 am, Over one day old
Julie Haddon, who's been Twitter's director of Marketing & Business Development since March, contacted me over the weekend, emailing: "We're excited to tell you about a new Marketing campaign were working on over at Twitter and we want you to be a part of it!

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AP vs Blogger BrouHaHa - New Realities for Old Media

Posted Thursday June 19, 2008, 7:34 am, Over one day old
The brouhaha over Associated Press creating rules about how and how much of its content bloggers can quote centers around the new realities of new media. But I can tell you that the audience for this blog has grown, and advertisers have profited because I send my readers to other blogs and sources.

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