B.L. Ochman's weblog - Internet and corporate blogging strategy, and online marketing trends, with news and commentary.
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Read Links for 2008-05-03 [del.icio.us] (Links)
Bank of America has enlisted comedian Mo Rocca to host a series of videos about banking. Do you want a comedian involved with your money? I don't. I also don't want sexual innuendo in my bank's advertising. You don't need a comedian to make your message entertaining or engaging.
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Read Dear Bank of America: I Don't Want a Funny Bank (Links)
Artificial hair integrations - Wikipedia, the free encyclopedia How Best to Submit Our (Or Any) Stories to Digg - ReadWriteWeb
Read Links for 2008-04-28 [del.icio.us] (Links)
Using her Flip camera, Toby Bloomberg of Diva Marketing Blog, has been running around the country asking marketers "What does social media mean to you?" When she and Connie Reece were here for dinner, she asked me:...
Read Diva Marketing Asks: What Does Social Media Mean to You? (Links)
Read How to Spike Your Blog Traffic (Links)
There were a lot of big companies and their ad agencies patting each other on the back about how they?get? social media marketing at Federated Media Conversational Marketing Summit last week.
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Read Two Sites That Terrify Marketers Are the Internet's Future - and Present (Links)
Ten years into the Internet economy, many companies still subscribe to the build-it-and-they-will-come philosophy of web marketing. Putting up a site without having a plan to drive traffic to it is equivalent of opening a store on a back road and not even putting up a sign.
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Read Is Your Company Missing the Simplest Ways to Promote Your Website? (Links)
Just because you can print an ad on a dry cleaning bag doesn't mean you should. For consumers, going green and refusing the bag is the better strategy. Plastic dry cleaning bags are more than just an environmental hazard, they're dangerous to children and pets, who can be smothered in them.
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Read Cleaning Bag Advertising - the Wrong Message (Links)
YouTube - AtGoogleTalks's Channel Google book club, author talks. way cool. Dove's 'Real Beauty' Pics Could Be Big Phonies - Advertising Age - News transparency and honesty issues raised about Dove real women campaigns.
Read Links for 2008-05-08 [del.icio.us] (Links)
She finally came down but wouldn't leave when I discovered her three tiny (15 lbs??) cubs had climbed to the very top of the 65' tree.
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Read Mama Bear and Cubs Greet Lake Tahoe Resident (Links)
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