Backbone Media welcomes your comments and feedback on the Backbone Corporate Blogging Survey 2005.
Copyright (c) 2006, johncass
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Jameson: Commenting wasn't a part of the course, but it was something I did on my own. They were both very different organizations and much of my time was spent learning more about each of them so I could better pitch stories to journalists and find some creative angles for new stories.
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Read Interview With Jameson Bull (Links)
Read How Do You Build A Community With A Corporate Blog? (Links)
Zipingo Kim wrote a post, " behind the curtain," about corporate blogging. Kim thought that their post would not receive any marketing benefits. I commented on the blog and suggested that Kim might be conducting marketing for the company even though their posts might not be promotional.
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Read Why Blogging Can Build Your Brand Online (Links)
We suggested a model for successful corporate blogging, and that by being open and allowing feedback from customers on products and services a company can gain even more benefits from blogging. The General Motors Fastlane blog has some similar issues.
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Read The New Southwest Airlines Blog Can Take More Risks (Links)
Read Click.TV Pitch Program Is Public Relations Not Blogger Relations (Links)
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