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Barnett on PR

Occasional insights on public relations and marketing communications - and how to make them more effective - from a 32-year PR/Marcom pro and owner of Barnett Marketing Communications (http://www.barnettmarcom.com).

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Diversity in Public Relations - Great Idea or "PC Hell"

Posted Monday October 23, 2006, 8:11 am, Over one day old

Just within the last two weeks, I hired a gay man (my former business partner) to develop the media portion of a communications plan for a client firm (one owned by Catholics and run by some fairly homophobic gents) because I knew that my ex-partner was the best person for the job.

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Case Study Guidelines - What A Case Study Needs

Posted Monday October 23, 2006, 8:11 am, Over one day old

In doing this, make each case study do just one thing (one thing that sales likes). Specific types of clients for specific case studies (i.e., one e-retailer, one heavy equipment manufacturer, one street drug dealer, etc. [ok, I'm kidding about types - but one for each kind of client you have]) b.

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Off-Shoring? A Dirty Word? You Betcha!

Posted Monday October 23, 2006, 8:11 am, Over one day old

Off-Shoring - A dirty word? Properly, the word here should be "Off-shoring," not outsourcing. And during tax season, a couple of tax software vendors were so vehement in noting they do not send calls to India anymore that they sounded like reformed drunks promising not to touch another drop.

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How Israel COULD HAVE Won the PR War Against Hezbollah in Summer 2006

Posted Friday September 8, 2006, 7:02 am, Over one day old

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Winning the Public Relations War for Israel - Reprint from "American Thinker"

Posted Friday September 8, 2006, 7:02 am, Over one day old

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High-Risk (to the PR Person/Agency) PR

Posted Wednesday May 17, 2006, 12:53 am, Over one day old

A major US corporation accused of promoting and causing poverty in the US might sue the PR agency (and win) if the release constitutes (in a judge's eye) slander/libel, defamation - or even if it just hurt their business in any material way.

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Advice to an Aspiring PR Intern

Posted Sunday April 23, 2006, 11:44 pm, Over one day old

An internship beats a conventional summer job - one summer I interned, and got a lot more out of it (except money) than I did working on a loading dock (which paid better, but all it did was teach me some real-world facts about being a non-union worker in a union shop).

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PRSA Drops the PR Ball

Posted Sunday April 23, 2006, 11:44 pm, Over one day old

Not only did this exclusionary policy destroy something of real value to participants (for the most part, members), but they also closed the door on what should have also been a useful member-recruiting tool. First, PRSA scheduled a convention in Miami in the middle of hurricane season.

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The "Seven Deadly Sins" of Using Pay for Play Public Relations Agencies and Campaigns

Posted Sunday April 23, 2006, 11:44 pm, Over one day old

Still, a typical MAT Service release will land in 750 newspapers across the country - and if an end-user is paying $500 for small clips under a Pay for Play agreement, this one placement could wind up costing $375,000 - a huge sum for something of very little worth.

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Barnett's Top Ten Ideas for Transitioning From A Real Job to Gainful Self-Unemployment in PR

Posted Sunday April 23, 2006, 11:44 pm, Over one day old

Unless you get paid, in full and up front, expect to get stiffed at least some of the time. Mine is a good example, though it's damned long (I like to write, and I have a lot to say - and after more than 30 years of freelancing and gainful self-unemployment, I've got expertise in a lot of areas).

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