Debbie Weil on CEO blogs, how to write a thought leadership blog and corporate blogging. Debbie is the author of the forthcoming The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right for Penguin Portfolio (2006).
My friend Andy Sernovitz had the clever idea of offering a one-day "crash course" in WOM (aka word-of-mouth marketing) in his home town of Chicago. And what is "wordbiz," you ask? And you can still get my 7 Tips to Write an Effective Business Blog report when you sign up.
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Read WOM-in-a-Day in the Windy City (Links)
Here's a list in no particular order of the new (or recent) business books I've got lined up on my shelf for summer reading. I bet you read most business books the same way. Made to Stick by Chip Heath and Dan Heath ( provocative : the essential ingredients that make some ideas take hold)
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Read My Summer Reading List: Business and Pleasure (Links)
His blog post titled Blogs, Facebook, Twitter and Chance has sparked, as of this writing, 60 comments, many of them refuting Weiss's contention that social media (including blogs and Twitter) are a waste of time for consultants promoting professional services to corporate clients.
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Read Million Dollar Consultant Alan Weiss Says Social Media Is a Waste of Time for Consultants (Links)
But two of our speakers have posted their presentation notes. AOL's "Somewhat Frank" Frank Gruber posted an annotated list of social media tools (aka "bright shiny objects") that he uses on a weekly basis. Read Frank's complete list of "bright shiny objects" here.
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Read From BlogPotomac: KD Paine's Speaking Notes and Frank Gruber's List of Bright Shiny Social Media Tools (Links)
Sincere thanks again to our engaging and provocative speakers: Lionel Menchaca of Dell, Dan Beyers of The Washington Post, Maggie Fox of Social Media Group, Jeremy Pepper of Boingo, Frank Gruber of AOL, KD Paine of KD Paine & Partners and Kami Huyse, social media consultant.
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Read Engaged Attendees "Walked" the Social Media "Talk" at BlogPotomac (Links)
Read Tim Russert We Will Miss You (Links)
Watch this space! Starting Friday June 13, 2008 at about 8:30 AM you'll see a live Webcast of the BlogPotomac unconference here in DC, courtesy of one of our sponsors, ooVoo. ooVoo's livestreaming page here. Online Video provided by Ustream
Read Watch Livecast of BlogPotomac Unconference Via ooVoo (Links)
The theme throughout all these activities has been that I'm trying to offer something in return instead of just asking for favors. Every piece of my strategy is designed to offer a reason for people to participate, and then give them something real to talk about.
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Read Q & A With Rohit Bhargava, Author of "Personality Not Included" (Links)
One of the mantras in social media circles these days is: "This is not just about blogging." So while blogs and blogging may be "old news" to organizations and marketers immersed in social media, they are still decidedly a new new thing for many corporate folks.
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Read Corporate Blogging: So "Last Year" to the "Experts" But Still Gaining Traction With Companies (Links)
Jeremy Pepper, who blogs at Pop! The first question before jumping into social media because it's the buzz right now is to ask "why am I doing this?" - if you can answer that, then put together what tools are going to work best to reach the right community.
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Read Q & A With Jeremy Pepper of POP! PR Jots (Links)
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