Digital Influence Mapping project: How are we influenced and how do we influence in the digital age. This is an exploration of Digital Influence - mapping it and engaging in it.
http://johnbell.ty...m/weblog/index.rdf
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I need a new blog category. Don't let your disease own you. Don't let the fashion-less product offerings from health companies own you. | | | In this case it took an entrepeneur (and woman with gestational diabetes) to offer a cool way to carry her gear.
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Read Pharma Opportunity: Health Fashion (Links)
Get experience with an integrated marketing approach that leverages all of Facebook While we know that simple ads may not perform inside Facebook the way that advertisers are used to, there are several choices for how marketers can engage.
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Read 3 "Apparent Truths" to Facebook as a Marketing Platform (Links)
If you are not familiar ith Birdie's writing her current blog, Birdie Jaworski: All About Las Vegas NM, is a great jumping off point to both her current work and some of her greatest exploits when she worked for Avon.
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Read Must-Have Books for the Holidays (Links)
Some are special interest - connecting people who share a primary affinity (e.g. music lovers, writers, pet-owners, etc...), some are vying to be the the choice for the primary professional network or personal network. | | | We do a lot of work with various social networks.
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Read Social Networks Compete for Professional Network of Choice (Links)
Read How Do Community Managers Report Up? (Links)
More and more CMOs, Communications Officers and, even, CEOs will see these numbers and the power of word of mouth marketing and adopt programs even as we still work on an industry standard measurment model. | | | Next year, the Summit will be different since a lot more will be seen as at stake.
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Read WOM: What will $3.7 billion do to WOMMA? (Links)
He ran us through a great group game that livened up the crowd (I have to say that this has been a tremendous Summit - lots of energy and smarts) | | | From 2 guys to being the 3rd largest game company - that's Cranium.
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Read Craniacs, Cadoo and the Gran Poohbah (Links)
The response: "The Web is a fad.") | | | They did Rock Boat : a 4-5 day cruise featuring up to 30 bands. It was a transforming experience for Andy as it cut away all of the worst parts of the music business. | | | 'Hazelnut Hang' is a three day hangout in South Carolina with fans.
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Read How Band Fans are Innovating WOM: Sister Hazel (Links)
Lionel Menchaca who is a Digital Media Manager at Dell (and blogger at Direct2Dell ) told a full session at the WOMMA Summit/08 conference about the stumbles Dell had along the way to finding their sea legs in social media.
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Read Dell's Journey in Word of Mouth (Links)
Read Everyone Wants a Fan Brand (But Cmon...) (Links)
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