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Reading Blog Digest

Diva Marketing (Blog)

An approach to marketing that?s fun, bold and savvy?but always strategically aligned with your brand?s objective.


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The Corporate Blogging Book

Posted Wednesday August 2, 2006, 11:30 am, Over one day old


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Wall Street Journal Gives Diva Link Love

Posted Tuesday August 1, 2006, 9:00 am, Over one day old
Thanks to Carl Bialik, the numbers guy, at Wall Street Journal Online for the mention/link to Diva Marketing in his article, Why Executives Speak Out. JupiterResearch senior analyst, Greg Dowling, provided Carl with information about how the survey was conducted.

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Men At BlogHer

Posted Tuesday August 1, 2006, 9:00 am, Over one day old
There are many wonderful recaps of BlogHer 2006 including links to "offical" live blogging at BlogHer ; Amy Gahran's BlogHer Wiki Technorati tagged posts here and here and here. Sidebar : Post has photos including one of some BlogHer dudes: Guy, Dave Winer, Robert and Patrick Scoble.

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Does BlogHer Still Have Its Heart?

Posted Saturday July 29, 2006, 11:00 am, Over one day old
This week Friday Fun = BlogHer! Then I saw Average Jane who was wearing the coolest t-shirt with her cartoon self.  So very fun.  It was off to a BlogHer thank you cocktail party on party bus where who should I find but the Barbara Walters of podcasting in Europe - Nicole Simon.

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eNewsletters Need New Content

Posted Thursday July 27, 2006, 8:21 am, Over one day old
Received the latest issue of Advertising Age a few days ago. I love reading industry gossip and the latest on who is doing what. Most of the stuff in the print version I had read days before. Lessons Learned : Bloggers who are incorporating eNewsletters in your marketing plans beware.

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Blogger Stories New Chapters

Posted Tuesday July 25, 2006, 9:30 am, Over one day old
B logger Stories is a blog that I launched to tell the stories of how people have been touched by blogs, podcasts, vlogs. It's an opportunity for people to tell their personal stories of how their lives have been influenced by social media. Your blog title and url 3.

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Jupiter Reseach - End Story

Posted Sunday July 23, 2006, 9:00 am, Over one day old
Balancing quotas are derived from JupiterResearch's Internet Population Model which relies on US Census Bureau data and a rich foundation of primary consumer survey research to determine the size, demographics and ethnographics of the US online population.

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Friday Fun: All's Fair In Love, War & Advertising

Posted Saturday July 22, 2006, 8:30 am, Over one day old
Read More: Media Buyer Planner How would you promote a Discovery show about sharks? Is there a team effort program that will reward tremendous performance, perhaps with a trip to Hawaii?  How can you make your product or service more fun and playful?

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Barbaro = Passion = Blog = Community

Posted Wednesday July 19, 2006, 8:59 am, Over one day old
Quick question. What makes a successful blog? Quick answer: Passion Pehaps millions of people were searching the internet every day for news about Barbaro's condition. Alex turned Tim Wooley Horseracing into Barbaro Central complete with daily updates, photos and a blog.

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CAFA Law Blog Joins "The Conversation"

Posted Tuesday July 18, 2006, 8:29 am, Over one day old
Niche buster is what Anthony Rollo calls blogs. I had the pleasure of meeting Anthony and the team of talented bloggers last week when I was invited to participate in the firm's Creative (Blog) Retreat. With that in mind, phase one of a long-term strategy, focused on content.

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