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Emergence Marketing

Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies

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Understanding the power of communities - even when you do not have a critical mass of users?

Posted Monday April 14, 2008, 3:44 am, Over one day old

The more members you have, the more content they will create. Of course, all of those communities have content, and all have members, and most have transactions - it’s just that they are more heavily tilted towards one of the community ingredients than another.

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Lessons learned from a teenager on promoting online videos

Posted Monday April 14, 2008, 3:44 am, Over one day old

As a very biased dad I off course think that they are wonderful. | | | | http://www.youtube.com/watch?v=JQeYP9VgBbg | | | | But what got me most puzzled is by how he went about promoting it - he hired a friend of his to promote both videos.

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We think?

Posted Monday April 14, 2008, 3:44 am, Over one day old

This is a pretty neat intro to a new book (via David Armano on twitter)| || |http://www.youtube.com/watch?v=qiP79vYsfbo| || |(RSS subscribers who cannot see the video click here)| | || | | |

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It?s not the product that counts - it?s the information about the product?

Posted Monday April 14, 2008, 3:44 am, Over one day old

The first group paid full price, while the second group got a 30% discount. The group that paid full price solved as many word puzzles as the group that did not get the drink, while the group which got the discount solved about 30% less word puzzles. | | WOW…we are doomed. | | But wait!

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The Long Tail Effects of Business Communities

Posted Monday April 14, 2008, 3:44 am, Over one day old

If your company has billions of dollars in revenue, and a goal of growing that revenue by 5% a year, and you identified a $50M new market opportunity, chances are that you will not be able to justify a business plan to tackle this new opportunity.

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Yikes - food ads vs. reality

Posted Monday April 14, 2008, 3:44 am, Over one day old

This is too funny…| |(for RSS subscribers who cannot see the video, click here - http://www.youtube.com/watch?v=a5hQKFzcvGU)| || || || |(Via ExperienceCurve)| | || | | |

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Perceptions and the unconscious associations underlying them are key to the success of your offerings

Posted Monday April 14, 2008, 3:44 am, Over one day old

Are people with certain accents really more stupid than others? In the case of Birmingham, people associate the city with crime, unemployment and other negative things - leading to the perception that people with a Birmingham accent must be less intelligent than others, including silence.

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Should we question the quality of feedback when monetary incentives are used?

Posted Monday April 14, 2008, 3:44 am, Over one day old

I think we should - and I explained why in a new post at the Marketing 2.0 group blog.| |What do you think? Let me know…| | || | | |

Read Should we question the quality of feedback when monetary incentives are used? (Links)

Buyers have two evaluation frameworks - a social and a market framework

Posted Monday April 14, 2008, 3:44 am, Over one day old

Market norms on the other hand are cold and calculated, with exchanges being sharp-edged: wages, prices, rent, etc. | | One of the experiments recounted by Ariely involves three groups of people who were asked to do a repeat task for 5 minutes - combining circles and squares on a computer screen.

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A new group blog on the future of marketing

Posted Monday April 14, 2008, 3:44 am, Over one day old

Read A new group blog on the future of marketing (Links)

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