Functioning Form: Merging medium and message in interface design, the user experience design process, Web applications, and more.
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The content/document model vs. application model: At Yahoo! we found (in testing) that users are not surprised by drag and drop on the web if the application looks like a desktop application. This changes the way you think about designing applications.
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The product design side of eBay, however, felt that the registration flow was out of date and that many pages within the flow did not have a consistent style. The entire flow was mapped out page by page with site click through data that illustrated user drop off and best practice analysis.
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In business a lot of other factors are at play, but design thinking, problem defining/solving and visual communication (all skills that designers excel at) can give you a huge leg up in terms of advancing your work and your career.
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I recently had the pleasure of speaking with John Havens on Breakthrough Café?s podcast series about transforming innovation into execution. Thanks to John for the invitation to share my thoughts.
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In particular: product design, strategic design, and design management. For these reasons and more strategic designers in this model are shared resources: they work with teams to conceptualize goals and product directions then reduce their involvement during the development phase of a project.
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