A marketing research practitioner's examination of some of the interesting facets of the survey research business.
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One example that comes to mind is Trendio.com, a site that claims to be the first current events stock exchange. Take for example the following three corporate case studies: Remember when Hewlett-Packard was involved in various hearings regarding the "Board spying" accusations?
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Read Trending the news with Trendio (Links)
It is a simple mash-up of surname data from the Census Bureau and white pages telephone directories on the one hand, and a map of the 50 states on the other. It's a lot of fun and rather informative to look at how certain last names have "traveled through time" across the United States.
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Read Surname distribution in the United States (Links)
Read Maps on your web page (Links)
Read You know your friend, "Cheese"? (Links)
Read Comparison of churn rates (Links)
Read Comparison of churn rates (Links)
Read Top Ten sources (Links)
If you're going to have "No Change" in the middle of the scale, then 4 and 5 should be positive change, but 2 and 1 need to be negative change. I would always rather have 50 completed interviews on a well-designed question than 150 completed interviews on one that is seriously flawed.
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Read That's one messed-up scale (Links)
They could have run one hell of a consumer promotion with that budget. They could have called it the " Exxon Challenge ". Here's how it might have worked: First, Exxon would conduct an internal database query of their ExxonMobil SpeedPass Card holders.
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Read Exxon challenge (Links)
Read Strumpette's decline (Links)
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