News, opinions and insights into professional services marketing.
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This blog is now continued at http://blog.larrybodine.com It's a fabulous LexBlog blog, built by the talented designers and engineers of LexBlog Inc., http://www.lexblog.com. Built on a Moveable Type system, the blog gives me many expanded features, better than Typepad: Custom...
Read New Location (Links)
When two partners returned to Meltzer, Lippe, Goldstein & Breitstone after a five-year hiatus, the firm felt as if it had won a contest. Jubilation echoed throughout the 30-attorney firm on Long Island, leading it to create the best lateral...
Read The Best Lateral Partner Announcement, Ever (Links)
I discovered a clever way for a lawyer to market his estate planning services when the phone rang the other day. It was Gibraltar Trusts on the line, which monitored real estate transactions and saw that I had refinanced my...
Read A Clever Way to Market Estate Planning Services (Links)
Lawyers ask me all the time how much salary they have to pay to get a good marketing director. The marketer would be somebody who generates revenue and is not part of overhead, so the salary is an investment. You'll...
Read How Much to Pay a Marketing Director (Links)
My friend, the always brilliant Silvia Coulter, has spotted four big trends in marketing: Firms are beginning to build out their strategic client account teams. The more structured, the higher the results. Some savvy leaders have hired strategic account team...
Read Four Hot Trends in Marketing (Links)
Being the "cool" choice is a good marketing technique, and a Los Angeles accounting firm is doing the next best thing with an "accountants aren't dorks" approach. According to an article in the April 2007 Inc. magazine, Stonefield Josephson president...
Read Marketing by Not Being a Dork (Links)
For those of you who missed the Legal Marketing Association meeting in Atlanta, here is the list of first place winners in the 2007 LMA Your Honor Awards. Congratulations and mazeltov to all the winners! 1. Identity: Goulston Storrs for...
Read 2007 LMA Your Honor Awards (Links)
Madonn'! Lawyers could learn a marketing lesson or two from Tony Soprano, the organized crime leader who has entertained us for 10 years on the TV show, "The Sopranos." Whether you're in waste management or law, you've got to be...
Read Marketing Lessons from The Sopranos (Links)
Here's a great tip on getting referrals, from Matt Homann, a St. Louis attorney who founded LexThink and is the author of the blog "the [non]billable hour." "Find your five favorite clients. Take them to dinner. Don?t let them leave...
Read An Easy Way to Get Referrals (Links)
Finally some good news about regulation of lawyer advertising: The board for the Florida Bar has approved a proposed Web site advertisement rule, and it plans to soon take it to the Florida Supreme Court. Website Rule 4-7.6 would allow...
Read Florida Bar's board favors Web ad regulation (Links)
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