Mike Manuel dissects tech PR, new media and marketing
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And really, can you blame them? And by “soft costs” what I’m really getting at are the *absurdly high* time and attention investments that typically come with these projects and what are the unique shared scars among many a social media practitioner.
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Read Social Media Marketing Ain?t Always ?Cheap? (Links)
The perception warp is believing this group of customers online reflects the opinions, attitudes and experiences of *all* your customers (e.g., the much, much larger silent majority).
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Read The Perception Warp of Customer Chatter Online (Links)
For example, if you’re a consumer tech company, I’d be looking at the context of brand-related discussions and reviews on Amazon with *a lot* more interest, intensity and priority than, say, most of the random posts and comment trails that might surface across the web.
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Read Two Quick Tips for Corporate Participation Online (Links)
At very least, you’re familiar with the book’s co-authors, Charlene Li and Josh Bernoff, both are long-time industry analysts for Forrester Research, and generally speaking, are pretty smart folks when it comes to analyzing the adoption and application of social media in business.
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Read Next Third Thursday?s ?Groundswell? (Links)
Ditch the “@Name” Comment Reply Practice Sometimes, the more comments your blog generates, the more difficult it is to participate in the comment threads - at least not in as meaningful of a way as you’d probably like.
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Read PlayStation Shares ?Lessons Learned? Blogging (Links)
Ditch the “@Name” Comment Reply Practice Sometimes, the more comments your blog generates, the more difficult it is to participate in the comment threads - at least not in as meaningful of a way as you’d probably like.
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Read PlayStation Shares ?Lessons Learned? Blogging (Links)
Read A Few Choice Tweets: 2008-04-22 (Links)
Read Sharing the PlayStation Story at NewComm Forum (Links)
Read Sharing the PlayStation Story at NewComm Forum (Links)
Read Heading to the UK? (Links)
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