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Media Guerrilla

Mike Manuel dissects tech PR, new media and marketing

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Heading to the UK?

Posted Monday April 28, 2008, 2:39 am, Over one day old

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New Skills For Young PR Pros A Talk with Chico State

Posted Monday April 28, 2008, 2:39 am, Over one day old

It’s a great question, one I could chew on for a while here, but if I had to pick three things, I’d say: Learn Another Language Seriously, as communicators, if you really want to be successful using your first language, consider learning a second?

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New Skills For Young PR Pros A Talk with Chico State

Posted Tuesday April 22, 2008, 2:53 am, Over one day old

It’s a great question, one I could chew on for a while here, but if I had to pick three things, I’d say: Learn Another Language Seriously, as communicators, if you really want to be successful using your first language, consider learning a second?

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The Press Release Page A New Approach

Posted Tuesday April 22, 2008, 2:53 am, Over one day old

Frankly, I’m not convinced either approach is really the best way to think about news distribution on the web, and well, maybe for that reason alone, I think there’s still room for experimentation. Now, did the format of the release really matter here?

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The Press Release Page A New Approach

Posted Monday April 28, 2008, 2:39 am, Over one day old

Frankly, I’m not convinced either approach is really the best way to think about news distribution on the web, and well, maybe for that reason alone, I think there’s still room for experimentation. Now, did the format of the release really matter here?

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Social Media Takes Architects AND Developers

Posted Tuesday April 22, 2008, 2:53 am, Over one day old

Architects will plan incredibly cool and compelling social media strategies, but inevitably they reach a threshold, usually it’s a technical one, which forces them to compromise, shelf or trash their ideas because they don’t have the resources or the knowledge to push things forward.

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Social Media Takes Architects AND Developers

Posted Monday April 28, 2008, 2:39 am, Over one day old

Architects will plan incredibly cool and compelling social media strategies, but inevitably they reach a threshold, usually it’s a technical one, which forces them to compromise, shelf or trash their ideas because they don’t have the resources or the knowledge to push things forward.

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How Do You Turn Web Ideas Into Experiences?

Posted Tuesday April 22, 2008, 2:53 am, Over one day old

For this I blame you, web 2.0. The alternative is to bring in some outside help, which again, comes with its own issues and challenges, not least of which is, say, the headache of choosing between a consulting shop with web development capabilities, or a web shop with consulting capabilities.

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How Do You Turn Web Ideas Into Experiences?

Posted Monday April 28, 2008, 2:39 am, Over one day old

For this I blame you, web 2.0. The alternative is to bring in some outside help, which again, comes with its own issues and challenges, not least of which is, say, the headache of choosing between a consulting shop with web development capabilities, or a web shop with consulting capabilities.

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Janitor 2.0 The Unsexy Side of Social Media

Posted Tuesday April 22, 2008, 2:53 am, Over one day old

So despite all the hype I and others wrap around social media programs, there remains a very raw, very real and very unsexy part of this line of work that seldomly gets discussed? and that’s the ugly, but critical custodial maintenance of the social web.

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