Mike Manuel dissects tech PR, new media and marketing
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"So, how do you know when to talk back?" Yeah, I get this question a lot... The upside of companies recognizing the importance of online conversations is that they're, well, increasingly listening. And with listening comes the inevitable urge to...
Read Online Response Tactics 101 (Links)
Technorati Tags: blogging, futility, birthday...
Read Three Years Later & Still Doing This... (Links)
It's funny, after several years, countless projects, big successes and humbling failures, I still to this day stumble and stutter when casually asked: "so what do you do?" It's pathetic, I know and a bit ironic too, because I actually...
Read Making Sense of the "Messy Middle" (Links)
"How do you measure social media programs?" You know, I try not to, it's a buzz kill. I'm kidding... This question surfaces all the time. It's hands down one of the biggest challenges we marketers face, but come on, it's...
Read The Three O'sof Social Media Measurement (Links)
Man, I'm moving too fast sometimes. Case in point, Paul Holmes published a piece in the April issue of the Holmes Report titled, "Manifesto for the 21st Century Public Relations Firm" - and sadly, I didn't trip across it until...
Read Paul Holmes PR Manifesto (Links)
Just ruminating here on my previous post, you can tell where my head's been at lately.... The monitoring vs. mining nut is a tough one to crack, no question, but I'm becoming increasingly convinced that of the many services that...
Read Boost Your Monitoring Mojo with Yahoo! Pipes (Links)
Margie Zable Fisher via Guy Kawasaki's blog lists 10 reasons PR doesn't work. Dave McClure, Jeremiah Owyang and others are piling on with their own thoughts, more will inevitably surface. Personally, I have no retort, no counterpoints, no defense, and...
Read PR Doesn't Work? (Links)
I'd be remiss and a crap coworker if I didn't extend a quick welcome to my new Voce compat and new media comrade in arms, Scott Sigler. If you don't know Scott, you'll find plenty of bits and bytes about...
Read Sigler Joins Voce Nation (Links)
I think as more marketers dig into customer advocacy projects there's this tendency to assume a loyal customer (a "passionate customer") is also an influential one. That's a very dangerous assumption, tread carefully. Loyalty and influence are two separate things...
Read Passion Rarely Equals Influence (Links)
A question Tom Foremski gets asked a lot. A few pull quotes from his response: "If a PR company is not using social media to effectively promote and market itself--then how can it do it for its clients? It can't...."...
Read Which Agencies "Get" Social Media? (Links)
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