Mike Manuel dissects tech PR, new media and marketing
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Just a quick pointer: Keith O'Brien with PRWeek has a good piece today that profiles how various PR shops are fortifying their new media expertise and services. "Given the likelihood that clients are becoming increasingly interested in the space, agencies...
Read PRWeek: New Media Key For PR Firms (Links)
Dear Nikon, I can fully appreciate the fear, uncertainty and doubt you guys inevitably had when the idea of an eval program for bloggers was proposed for the D80 - especially given it was on the heels of what was...
Read Nikon, Thank You For Not Sucking (Links)
Okay, so I'm continuing with some thoughts here shaking out of my recent RFP posts.... Here's the situation: you want to starting folding social media strategies, tactics and tools into your company's PR program, but you're not sure how exactly...
Read New Media Projects: Pick A Good Partner (Links)
Okay, as promised, a quick revisit of the AdWeek piece on RFPs, plus some thoughts on how this sort of thing applies to new media work... So, here's the thing: RFPs are a pain in the butt no matter how...
Read A New Media RFP? Not Likely... (Links)
A friend sent me this AdWeek article, it's a contributed piece from an agency exec on the fleeting utility of RFPs. It's one of those write-ups you read, nodding your head in agreement throughout, only to conclude, sadly, that things...
Read RFPs, RIP (Links)
For those who have already picked up on the trail of breadcrumbs, this'll come as no surprise, for everyone else, a quick welcome here for my new Voce colleague and blogger chum, Andrea Weckerle. Andrea gave up a successful new...
Read Weckerle Joins Voce Nation (Links)
A quick update: I'm now participating in the Social Media Collective and contributing to Social Media Today. "Social Media Today is a collection of the best writing from the Social Media Collective, a diverse group of bloggers, consultants, entrepreneurs, investors,...
Read Joining Social Media Collective... (Links)
Geesh, you know, I consider myself relatively deft when it comes to the technical production and implementation of certain new media tools, but this week was *such* a kick in the balls. About mid-week I was neck deep on three...
Read Tech Know-How, A New Media Must-Have (Links)
Another Third Thursday approaches, tomorrow in fact. This month we've roped in guest speakers Josh Hallett (Hyku) and Alex Kim (SolutionSet) to talk with us about the ins and outs of building web platforms for conversations and "what you need...
Read Third Thursday: "Platforms" Talk (Links)
So, I guess if there was one thing we could all conceptually agree on, it would be that the link, in all its iterations and forms, has become the accepted currency of the social web -- especially in the context...
Read A Little Link Love Can Hurt (Links)
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