Mike Manuel dissects tech PR, new media and marketing
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Another great Third Thursday meetup last night. Our guest speaker was Podtech's John Furrier who, among other things, shared his thoughts on the recent Podtech BlogHuas at CES and discussed how projects like this are indicative of bigger possibilities for...
Read Podtech Talks "Pressroom of the Future" (Links)
Man, days like today make living and working on the left coast worth the price of admission.... I spent the first half in Studio City, talking along side Sally Falkow, Phil Gomes, Brian Solis, Eric Schwartzman, and a host of...
Read @ PR Online Convergence, Third Thursday (Links)
I'd be remiss and a crap coworker if I didn't extend a quick welcome to my new Voce compat and new media comrade in arms, Scott Sigler. If you don't know Scott, you'll find plenty of bits and bytes about...
Read Sigler Joins Voce Nation (Links)
I think as more marketers dig into customer advocacy projects there's this tendency to assume a loyal customer (a "passionate customer") is also an influential one. That's a very dangerous assumption, tread carefully. Loyalty and influence are two separate things...
Read Passion Rarely Equals Influence (Links)
Margie Zable Fisher via Guy Kawasaki's blog lists 10 reasons PR doesn't work. Dave McClure, Jeremiah Owyang and others are piling on with their own thoughts, more will inevitably surface. Personally, I have no retort, no counterpoints, no defense, and...
Read PR Doesn't Work? (Links)
New media training and education is a big part of what I do inside Voce and truthfully, like any form of teaching, it's a mixed bag of headaches and rewards. Through my own experiences, I've really developed a heightened appreciation...
Read New Media Edumacation (Links)
Last night, during a panel talk for MENG, we got on the topic of transparency - it's one of those multi-faceted subjects that inevitably surfaces in new media talks, and yeah, it's also probably one of the most grossly overused...
Read Transparency, Where's The Line? (Links)
Another Third Thursday approaches, tomorrow in fact. This month we've roped in guest speakers Josh Hallett (Hyku) and Alex Kim (SolutionSet) to talk with us about the ins and outs of building web platforms for conversations and "what you need...
Read Third Thursday: "Platforms" Talk (Links)
Man, it feels like I've been saying this a lot lately. At times with the Stiller-esq bravado I enjoy, other times with the determination Nike intended, but too often, it's with the crotchety spit of a pissed off superfan. if...
Read "Just Doo It..." (Links)
Alright, so I learned a lesson recently: Conversation-making online is really, really effective and to an extent, enjoyable too, as long as the volume of discussion maintains some sort of natural ebb and flow and remains, well, manageable. This is...
Read Breaking the 'Conversation' Model (Links)
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