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We are moving from a model of marketing defined by mass marketing to one based on new social media.The distinction is profound -- and very hard to grasp. I see that as my class struggles to come to terms with the change as I am working to show them the distinction.
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Read Effective Marketing in a Web 2.0 World (BUS 87) (Links)
Read "Demystifying New Internet Media: the Souk and the Supermarket" (Links)
A blog is a website, most often authored by one person, who picks the topics or posts for the blog in the form of their personal opinion. Others can then link to that person's posts or comment right there on the blog.
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Read Forum versus Blog (Links)
I will be teaching a course at Stanford Continuing Studies this spring on the Internet and new digital media and I am delighted.
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Read The Souk & the Supermarket (Links)
It was great to catch up and compare notes and laugh about how dramatically things have changed. I learned that Shel was working on another book, this time on social networking, and I was able to discuss my idea for a class on the new media and how to apply them.
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Read Lunch at Hitachi Data Systems (Links)
The growing acceptance of RSS news feeds as a communications medium provides companies with a new way to reach potential customers, promote products and services, and increase overall company visibility.
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Read Growing Importance of RSS and How to Apply It to Your Business (Links)
Read Intuit Blogging: QuickBooks Online (Links)
The goal of marketeers in a 3.0 Web world will be to be to build relationships with your various constituencies via social networks over the Internet, says Weber. Where as Web 2.0 was all about influence and control, Web 3.0 is all about building relationships, transparency and trust.
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Read Larry Weber Web 3.0 (Links)
Read Red Herring's CMO 2006 Conference (Links)
Getting ready for a panel next week on business blogging, I thought it would be useful to provide some initial resources for those who wish to learn more about the subject. There are now a great many books and posts on the subject. These are just a few favorites:
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Read Resources on Business Blogging (Links)
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