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Karen Sams over at our PR firm, Misukanis & Odden does a nice job explaining the value and benefits of incorporating search engine optimization with public relations in a short PR and SEO video case study.
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Read Integrating SEO with Public Relations (Links)
While we bump into each other at Search Engine Strategies and other conferences thoughout the year, PRWeb CEO David McInnis and I participated on a public relations panel together for the first time at the recent Boston Pubcon conference.
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Read Interview with CEO of PRWeb David McInnis (Links)
Read Do Optimized Press Releases Work? (Links)
If you are interested in RSS industry benchmark metrics, RSS marketing best practices and want to compare your RSS marketing results with those of your peers, then you will be interested in the 2006 RSS Marketing Survey being conducted by MarketingStudies.net.
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Read RSS Marketing Survey (Links)
Read Catalog Conference Chicago (Links)
He?ll explain the core concepts of search engine optimization as well as specific blog marketing and press release optimization tactics that any web site owner can implement. You can visit the Conversations with Experts site for more info or register here, it’s free.
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Read Conversation with Experts - SEO (Links)
This teleconference offered an impressive amount of detailed information on applying search engine optimization to press releases including keyword research, document optimization, SEO and some unique insights on internet public relations, particularly from Jamie and Sally, that were priceless.
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Read Pubcon Boston Day 2 (Links)
Read Podcasting and SEO (Links)
Brand reputation monitoring and management is also a focus area for online PR. When pitching a blogger it is better not to include the press release in the pitch, since most bloggers don’t write stories based on press releases, they point links to a release and write their own commentary.
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Read Tips for Online PR (Links)
Read Web Marketing Metrics (Links)
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