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Positive Impact

Examples of the positive impact that social media can have on individuals and organisations


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Capture. Deliver. Excel.

Posted Saturday June 3, 2006, 7:38 am, Over one day old


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The language of blogging

Posted Saturday June 3, 2006, 7:38 am, Over one day old
What they're doing is getting exclusive access to non-English language interfaces for Technorati - as John Dowdell points out, you can already conduct searches in other languages. It goes something like this: "How can I just listen to the bloggers in my market?"

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An update on LG's blogging programme

Posted Saturday June 3, 2006, 7:38 am, Over one day old
The campaign (and supporting blog ) is running well, and I thought it would be worth sharing some of our observations so far, for those thinking about stepping out into the realm of blogger relations (or - as is usually the case - not).

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Why blog?

Posted Saturday June 3, 2006, 7:38 am, Over one day old


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Celebloggers

Posted Saturday June 3, 2006, 7:38 am, Over one day old


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You'll like this... not a lot, but you'll like it

Posted Saturday June 3, 2006, 7:38 am, Over one day old


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Lies, damn lies, and statistics

Posted Saturday June 3, 2006, 7:38 am, Over one day old
I'm pretty fed up with surveys about blogging (mainly because the methodologies are usually very flaky, which makes the findings worthless) and have so far resisted the temptation to do our own. Maybe I'm not so fed up with surveys after all.

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BBC closes e-commerce index

Posted Saturday June 3, 2006, 7:38 am, Over one day old


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Don't talk to me about loyalty

Posted Saturday June 3, 2006, 7:38 am, Over one day old
How do brands expect loyalty from existing customers when they only favour new ones? Easy, I thought, I'll just give them a call and ask them to give me the same price they offer new customers. Oh no, say they, if you cancel we won't let you re-join for 100 days.

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Is BBC 2.0 a good thing?

Posted Saturday June 3, 2006, 7:38 am, Over one day old


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