I went over to London this week to celebrate the 40th birthday of Edelman in the UK. Morley reminisced that British Telecom was slow to provide service to new companies so he had to use the red phone booth down the street outside the Ritz Hotel to call clients in the early days.
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Last week in TechCrunch a co-founder of a viral video marketing company purports to disclose the recipe for breaking through the clutter on YouTube. As media continue to evolve into multiple platforms we can only succeed in building PR business if we recognize our obligation to play by the rules.
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His concept for resolving this crisis is Restructure, Not Repossess, a US Government sponsored Marshall Plan that would facilitate a resetting of interest rates and extension of loan payment period.?What are the banks going to do with all of these homes?
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When Governor Spitzer jokingly noted that the State of New York should have negotiated a special deal for positive coverage in one section in return for land use rights, Sulzberger Jr. retorted,?Governor, we could have done some business if we had a comics section.?
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In the past two months, I have met several CEOs whose companies are based in the new powerhouses of the global economy, including China, Dubai, India, Israel, and Russia. Leviev gives substantial funds to charities in Israel, Russia, US and in diamond producing nations of Africa.
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10) The local media is somewhat interested in CSR, but there are profound differences by market (high interest in China, especially the government run China Daily, low in Singapore, medium in Hong Kong though highest in English media such as South China Morning Post)
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I had a fascinating day in Seoul, Korea. Even more interesting is how the rise and influence of Korean women can be reflected on the internet. In fact, 70% of Koreans want the Free Trade Agreement with the USA to pass their legislature so that tariffs drop even more on imported items.
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When Judy Collins wrote her famous ballad,? But her two-sided view of clouds helped me reflect on two interesting meetings with start-up ventures in the media arena this week. The Fox show is staged at the Bull and Bear Bar at the Waldorf Astoria Hotel in New York City.
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At both events, there was a pointed discussion of, in Warner?s terms,?The Big Ask,? the willingness of Americans to make a major sacrifice in the short run that provides hope for a better life over the long term.
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We should encourage our clients (disclosure: all companies mentioned in this paragraph are Edelman clients) to take on issues that are central to society?s good, from environment (GE?s Eco-imagination) to living wage (Starbuck?s fair-trade coffee) to female self-image (Dove?s Real Beauty).
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