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Richard Edelman - 6 A.M.

Copyright (c) 2006, Edelman


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The Edelman Technorati Deal; Why This Matters for Companies.

Posted Saturday June 3, 2006, 11:04 am, Over one day old
Although Technorati is best known as the most comprehensive service for searching blogs -- they currently index over 40 million of them -- the company also provides the best analytic tools for tracking over time and in depth what the blogosphere is talking about.

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Germany Redux

Posted Saturday June 3, 2006, 11:04 am, Over one day old
You may recall my post on Germany after my recent trip to the country. I just received a package from Invest in Germany, an investment arm of the Government.

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I Was Syndicated--At Least for 45 Minutes

Posted Tuesday May 16, 2006, 6:25 am, Over one day old
In fact, I suggested that a better press release could be a deconstructed set of paragraphs, all with tags, with journalists and bloggers able to pick and choose, giving us their take on events rather than our PR version of events which is naturally seen as "spin" or "happy talk."

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MP3 from Syndicate

Posted Tuesday May 16, 2006, 6:25 am, Over one day old


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Are NGOs Returning to Activist Roots, or are they Maturing? How does Business Respond?

Posted Tuesday May 16, 2006, 6:25 am, Over one day old
In Edelman/Harvard/IBLF survey of Fortune 500 companies, global NGOs, global media and institutional investors, all agreed that MNC should view less-developed markets as an opportunity to grow market and increase shareholder value.

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CDC Gets Communications, Big-Time

Posted Tuesday May 16, 2006, 6:25 am, Over one day old


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Germany's Future Depends in Part on PR

Posted Tuesday May 16, 2006, 6:25 am, Over one day old
Yet there is a strange reticence to impose any central control, leading to a federalized and localized approach. Fear of being "too German" because of historic burdens is no longer the right approach--Brand Germany has to be about the future.

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Gum the Keyboard, Stop The Presses, PR Man is Movie Hero

Posted Tuesday May 16, 2006, 6:25 am, Over one day old
This has to be a Hollywood first. Harper resorts to a life of petty theft to maintain his lifestyle, then executes the ultimate Robin Hood maneuver, gulling his former boss McAllister into donating the $400 million wrongly appropriated from the company to the bankrupt pension fund.

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Gilmor Gang Podcast

Posted Tuesday May 16, 2006, 6:25 am, Over one day old


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MSM Getting On the Stick

Posted Tuesday May 16, 2006, 6:25 am, Over one day old


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