Seth Godin's riffs on marketing, respect, and the ways ideas spread.
http://sethgodin.t...ths_blog/index.rdf
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Make big promises; overdeliver. If you can define great marketing in fewer words than that, you win. "Big promises": treating people with respect, improving self-esteem, delivering results, contacting as often as you say you will but not more, including side...
Read Four words (Links)
Item 1: My Logitech cordless remote (which I like a lot) came in plastic, non-recyclable packaging that weighed twice as much as the remote itself.* The plastic was so well sealed and so thick that I actually broke a kitchen...
Read Packaging for retail (Links)
[Intentionally posted on a day that's not Mother's Day]. My mom always disliked Mother's Day. She had a few good reasons. First, she pointed out that anytime you do something because you're supposed to, or because everyone else is doing...
Read Lenore Godin's son (Links)
My friend Chris told me about a diet he used to use to lose weight. He would eat what he wanted five days a week and fast two days a week. No, that doesn't work. The parallel to marketing seems...
Read The (stupid) diet (Links)
There aren't so many statesmen. People who speak truth to power. Leaders who describe what they see, whether or not it serves their short-term interests. They say what needs to be said, do what needs to be done, as long...
Read The statesman, the lawyer and the marketer (Links)
That's what professional marketers do. They put on a show, on purpose. There are plenty of naive marketers who are quite (accidentally) successful. My friend Al Yeganeh ("no soup for you!") didn't treat customers at his soup stand the way...
Read Let's put on a show (Links)
So, very soon, you will own a cell phone that has a very good camera and knows where you are within ten or fifteen feet. And the web will know who you are and who your friends are. What happens?...
Read The clowd (Links)
Today's New York Times reports an astonishing fact: Book publishers wholesale their ebooks to Amazon for precisely the same price as their paper books. Amazon loses money on every ebook for the Kindle they sell because publishers don't discount zero-cost...
Read Do you own trees? (Links)
Rob Walker's (great!) new book on the overlooked triggers of marketing ships this week. Clay Shirky's book on social media is a classic for the ages. N. Kelby's funny mystery ships this week as well. Tom Vanderbilt's book on traffic...
Read Books worth your time (Links)
An interview with Etsy about gender, shopping and stories. plus A secret way to find archives and subscription options on my blog (just click on the head logo on the top left corner of my blog). plus A longish interview...
Read Links and subscriptions (Links)
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