About Markets & Conversations
The first time Dell encountered blogs and the fact that consumers now are able to influence a company's public image in a very significant way. Looks like Dell is now trying to join the conversation with their own company weblog - one2one...
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Read Dell starts (something like) a company weblog (Links)
Read DMMK: Is T-Home and Viiv really so boring ? (Links)
Read DMMK: Reality Check - Customer Dialogue 0.9 (Links)
Read DMMK: The Internet is not about Technology (Links)
The rest of the space is reserved for TCO members, who have access to private workstations and conference rooms. For CAD 90 per month, members have free use of the workstations and members lounge and (fuelling productivity) 25 complimentary coffees per month.
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Read Coffee Shop 2.0 (Links)
Aber so, dass es zur Marke passt. Die Folge sind Gespräche wie dieses hier - minutiös mitprotokolliert von den Kollegen drüben bei trnd : “Guten Tag!” “Tag!” “Sie wünschen?” “Eine virale Kampagne, bitte!” “Für´s Produkt oder die Marke?” “Naja, sollte so von beiden was sein.
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Read Ein Kilo Blog? Gern! Geschnitten oder am Stück? (Links)
Anheuser-Busch forced potential customers (those guys surely were willing to buy an official fifa world cup beer once in the stadium) to watch the match in their underpants!!
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Read Anheuser-Busch to football fans: "Drop your pants!" (Links)
Read Time for a Reboot (Links)
Besonders interessant fand er die Ausführungen von Peter Kabel, Jung von Matt/next: Die Gustostückerln die Peter Kabel so von sich gab waren folgende (nicht immer worttreu sondern sinngemäß): Marken müssen immer eine Distanz zum Konsumenten wahren, sonst sind sie nicht attraktiv.
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Read Der klassische Werber und die Distanz zum Kunden (Links)
The overwhelming majority of marketing-related discussions are positive?
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Read Numbers on the Nature and Tone of Word of Mouth (Links)
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