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Theaters Working To Make Even The Pre-Show Ads More Entertaining

Posted Thursday July 3, 2008, 2:34 pm, Over one day old

Two different themes we've discussed here quite often are (1) that movie theaters need to stop worrying about piracy, and focus more on improving the moviegoing experience and (2) that advertising is content -- and it better be good content if you want the advertising to be effective.

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Has Broadband Growth Stalled In The US?

Posted Thursday July 3, 2008, 2:34 pm, Over one day old

A new survey on broadband adoption in the US suggests that broadband adoption in the US may be leveling off, or stalling out completely as the numbers aren't all that different than they were at the end of 2007 (55% have broadband now, compared to 54% in December).

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Viacom Gets To Find Out What YouTube Videos You Watched

Posted Thursday July 3, 2008, 2:34 pm, Over one day old

On the "win" side, Google does not have to hand over the YouTube source code (or the source code of its filtering system). However, much more troublesome is the judge's ruling that Google does need to hand over log files including the IP address and usernames of people who viewed YouTube videos.

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US Gov't: Do Not Carry Your Social Security Number; US Gov't: You Must Carry Your Social Security Number

Posted Wednesday July 2, 2008, 11:41 pm, Over one day old

Somehow, though, I doubt that's the reasoning behind conflicting messages coming from the US government concerning whether or not you should carry your social security number on you. Medicare and the Defense Department each issue cards with the person's SSN included.

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EFF, ACLU Sue To Find Out Details Of Gov't Use Of Mobile Phone Data To Track People

Posted Wednesday July 2, 2008, 9:14 pm, Over one day old

This should raise plenty of concern (especially combined with the warrantless wiretapping program), as it effectively would mean that if you own a mobile phone, you've given the gov't the freedom to figure out where you are at any moment in time with no probable cause.

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Kia Decides That It No Longer Wants Its TV Commercials To Be Entertaining

Posted Wednesday July 2, 2008, 8:13 pm, Over one day old

For a while now, we've been pointing out how, for advertising to be effective, it also needs to be good content that people don't just "not mind" seeing, but which they're willing to actively seek out. "We don't want to spend a good chunk of our time in a 30-second spot trying to entertain people."

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Social Engineering 101: Focus On Informal Conversations

Posted Wednesday July 2, 2008, 5:55 pm, Over one day old

The latest study does go a little deeper, however, suggesting that the more informal the setting, the more likely people are to cough up info. Not surprisingly, the latter got a lot more people to cough up the details of bad behavior.

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If You Must Make A Hidden Camera, Don't Make It Look Like Garbage

Posted Wednesday July 2, 2008, 2:34 pm, Over one day old

Read If You Must Make A Hidden Camera, Don't Make It Look Like Garbage (Links)

UK Gov't Throws Open Data For Mashups; Offers Prize Money For Best Results

Posted Wednesday July 2, 2008, 2:34 pm, Over one day old

Read UK Gov't Throws Open Data For Mashups; Offers Prize Money For Best Results (Links)

Congress Close To Fixing Constitutional Loophole Over Patent Judge Appointments

Posted Wednesday July 2, 2008, 2:34 pm, Over one day old

While there was some interesting chatter around some reports back in April that the last eight years of patent appeals board judges may have been unconstitutional, as we noted at the time, the whole thing was really a very, very minor procedural point.

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