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The Corporate Blogging Book

Absolutely Everything You Need to Know to Get It RightForeword by Bob Lutz, global vice chairman of General Motors and corporate blogger By Debbie Weil (Penguin Portfolio, 2006)


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Only 3% of Fortune 500s are blogging according to the Fortune 500 Business Blogging Wiki

Posted Sunday April 23, 2006, 11:23 pm, Over one day old
But companies on the way down are willing to try anything to regain the confidence of their customers." And the evidence thus far, after an initial look at the Fortune 500 blogging index: "(We) found only 16 members (3%) of the Fortune 500 with business blogs.

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Most blogged-about books of 2005 plus the topic of book blogs in general

Posted Sunday April 23, 2006, 11:23 pm, Over one day old


Read Most blogged-about books of 2005 plus the topic of book blogs in general (Links)

What's the ROI of blogging?

Posted Sunday April 23, 2006, 11:23 pm, Over one day old


Read What's the ROI of blogging? (Links)

Still writing

Posted Sunday April 23, 2006, 11:23 pm, Over one day old


Read Still writing (Links)

The cover for The Corporate Blogging Book

Posted Sunday April 23, 2006, 11:23 pm, Over one day old
So waddya think? I kind of like it. There's been some discussion about whether "Hello" is the right word for the thought bubble.  I think it's open-ended and neutral enough that it's fine. Kudos to Penguin Portfolio's designer! Click image to see it full-size.

Read The cover for The Corporate Blogging Book (Links)

Finally, The Corporate Blogging Book is coming together

Posted Sunday April 23, 2006, 11:23 pm, Over one day old


Read Finally, The Corporate Blogging Book is coming together (Links)

So what's different about my blogging book?

Posted Sunday April 23, 2006, 11:23 pm, Over one day old
Dana VanDen Heuvel of Pheedo recently asked me what's different about The Corporate Blogging Book. Second, I'm writing it with one foot in and the other foot out of the blogosphere. I'm trying to make The Corporate Blogging Book distinctive and different and really useful.

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GM's Bob Lutz, blogger and vice chairman, is writing the foreword to The Corporate Blogging Book

Posted Sunday April 23, 2006, 11:23 pm, Over one day old


Read GM's Bob Lutz, blogger and vice chairman, is writing the foreword to The Corporate Blogging Book (Links)

And the sub-title of The Corporate Blogging Book is...

Posted Sunday April 23, 2006, 11:23 pm, Over one day old
The Penguin folks and I have gone round and round on this one. Not disagreeing, mind you. Just trying to nail something that, er, felt right. Interestingly, the final choice is surprisingly close to many of the suggestions offered by over 100 loyal WordBiz Report readers in a book title survey.

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Blooking vs. book writing... sigh

Posted Sunday April 23, 2006, 11:23 pm, Over one day old


Read Blooking vs. book writing... sigh (Links)

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