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Reading Blog Digest

The Corporate Blogging Book

Absolutely Everything You Need to Know to Get It RightForeword by Bob Lutz, global vice chairman of General Motors and corporate blogger By Debbie Weil (Penguin Portfolio, 2006)


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So what could your organization do with a blog?

Posted Sunday April 23, 2006, 11:23 pm, Over one day old
True to bloggy form, the conversation immediately veered off into a spirited discussion of why putting blogs into categories is a bad idea because a blog is just a publishing tool or content management system, etc. You have to dig around in Up Your Budget to figure it out.

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This blogging thing... according to Penguin Portfolio publisher Adrian Zackheim

Posted Sunday April 23, 2006, 11:23 pm, Over one day old
Had the pleasure of meeting this week with Adrian Zackheim, publisher of Penguin Portfolio, at the Penguin Group offices on Hudson Street in lower Manhattan. Oh, and Adrian recommended Anne Lamott's classic Bird by Bird: Some Instructions on Writing and Life.

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Need a researcher for your book? Try Google Answers

Posted Sunday April 23, 2006, 11:23 pm, Over one day old


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Useful stuff I've read this summer... on book writing, blogging as a disruptive technology and the Web in 10 years

Posted Sunday April 23, 2006, 11:23 pm, Over one day old


Read Useful stuff I've read this summer... on book writing, blogging as a disruptive technology and the Web in 10 years (Links)

Shel Israel says to "have fun" while you're writing a book

Posted Sunday April 23, 2006, 11:23 pm, Over one day old


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