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Website Content Strategy | Sally Falkow

A website that is an effective marketing tool, converts visitors and gives you a return on investment, is based on a sound content strategy.

How a website content strategy based on keyword research, usability, metrics and analytics affects the ROI on your website. Website content strategy advice and information for entrepreneurs and marketing executives tasked with the success of their corporate website

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Seth Godin Says Most Marketers Are Out of Sync

Posted Monday December 10, 2007, 5:16 pm, Over one day old

These are not new ideas or trends. What makes this book different is that Godin gives us direction on what we need to do to take advantage of this revolution in the marketplace. The smart way to do business today is not to look for customers for the products you make, says Godin.

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Signs that this is the end of the PR world as we know it.

Posted Monday December 10, 2007, 5:16 pm, Over one day old

Her take away tip: the most important thing you can do to succeed with marketing and PR today is listen and build trust.

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Yahoo! Adds More Social Media Features

Posted Saturday September 23, 2006, 12:11 pm, Over one day old

Their FUSE find, use, share, extend philosophy expands If you are a small local business and you think that online reviews and comments don't affect you, think again. Yahoo Local has just become more personal and more social.

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The Internet Influences Movie Goers, Says Google

Posted Friday September 22, 2006, 12:10 pm, Over one day old

More than one third say the Web is the most influential medium in their decision to see a movie No big surprise here. Movies, like pretty much everything these days, is influenced by web content.

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SEO PR landscape is changing

Posted Friday September 22, 2006, 12:10 pm, Over one day old

There was a great thread in the Search Engine Watch forums yesterday about getting traffic from social media sites like del.icio.us 1. Use Del.icio.us Like a Directory Find the best articles tutorials and bookmark them on del.icio.us with the appropriate tags.

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Travel sites do well with RSS feeds

Posted Wednesday September 20, 2006, 12:10 pm, Over one day old

Holland America is now at #10 on this list. They have been syndicating their content in RSS feeds with PRESSfeed for more than 6 months now See Also Travellers prefer search engines Search engine websites are the most popular for online travel planning (77%).

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XPRL group meets in London

Posted Saturday September 16, 2006, 9:04 am, Over one day old

We will get a full report from Chris at the Social Media Club meeting in LA September 28th. Perhaps we can lure AP and Reuters to attend? We also need the wire services. PrimeZone, now owned by Nasdaq, is a prime candidate - and they are located in LA.

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Social Media Club LA

Posted Thursday September 14, 2006, 9:03 am, Over one day old

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Reaching the Younger Genration Online

Posted Monday September 4, 2006, 9:03 am, Over one day old

In fact it matters more than ever. if you want to reach a net savvy younger audience, you have to learn how to include social media components like blogs, RSS feeds, podcasts and video news in your online PR campaign.

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Social Media Optimization

Posted Tuesday August 29, 2006, 9:02 am, Over one day old

Rohit Bhargava of Ogilvys started all htis with the first few points. And he commented to Constantin Basturea, who made the New PR wiki available further dicussion of SMO, that he felt it did not belong in a PR environment.

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