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Reading Blog Digest

Word-of-Mouth Communication Study

This blog creates a space to discuss my research on word-of-mouth communication and buzz marketing practices.


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TalkTrack and the Conversational Geography of WOM Project

Posted Wednesday May 17, 2006, 10:34 am, Over one day old
Even more specifically, companies that specialize in designing organized WOM marketing programs can then compare data they gather from participants in organized WOM marketing programs to what non-participants (or "everyday people"; the type TalkTrack is tracking) are doing.

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The WOMBAT Strikes Back -- WOMBAT 2 in San Francisco

Posted Monday May 15, 2006, 11:57 pm, Over one day old


Read The WOMBAT Strikes Back -- WOMBAT 2 in San Francisco (Links)

Inviting My Research Blog Readers To Participate In My Class on Word-of-Mouth, Buzz, and Viral Marketing Communication

Posted Monday May 15, 2006, 11:57 pm, Over one day old
I would love to extend an invitation to readers of my research blog to also check out my teaching blog. We will be learning about the academic research on word-of-mouth marketing and communication and also learn from some of the industry leaders who are building this field.

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Mapping the Conversational Geography of Word-of-Mouth in China

Posted Monday May 15, 2006, 11:57 pm, Over one day old
He has followed my research on the mapping of everyday word-of-mouth conversations and asked if I was interested in collaborating on a small study with his students at Shanghai University.

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DuPont's Endorsement of WOMMA's Ethics Code

Posted Monday May 15, 2006, 11:57 pm, Over one day old
Andy Sernovitz actually began the call with an overview of ethical issues facing the WOM marketing industry (PDF), followed by Gary, and then me talking about my "To Tell Or Not To Tell?" study on the role of disclosure in organized word-of-mouth marketing programs.

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Free Lunch Teleconference on Word-of-Mouth Marketing Ethics

Posted Monday May 15, 2006, 11:57 pm, Over one day old


Read Free Lunch Teleconference on Word-of-Mouth Marketing Ethics (Links)

Social Critiques of Peer-to-Peer and WOM Marketing Programs, Take 2: Release of Sales Pitch Society II

Posted Monday May 15, 2006, 11:57 pm, Over one day old
38) Kate feels that proponets of organized WOMM programs are being seduced by their own rhetoric, drawing a comparison to Orwellian newspeak: Could it be that WOM marketers have been spewing this Orwellian newspeak for so long, even they’'ve fallen prey to it?

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Interview with Paula Courtney about the Methdolology on the Retail Customer Dissatisfaction Study

Posted Monday May 15, 2006, 11:57 pm, Over one day old


Read Interview with Paula Courtney about the Methdolology on the Retail Customer Dissatisfaction Study (Links)

How Likely Would You Be To Recommend Net Promoter for WOM Research?

Posted Thursday December 13, 2007, 3:40 pm, Over one day old
For example, over on the Attentio blog Bert Van Wassenhove commented that it was hard to know whose research to trust on this matter and asked: "Can somebody set up a debate between the two opponents so they can discuss at length.

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My Presentation at UGA Connect 2007

Posted Thursday December 13, 2007, 3:40 pm, Over one day old


Read My Presentation at UGA Connect 2007 (Links)

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