Marketing? Me? I spend a good deal of time railing against marketing and consumerism, but I am by profession a marketing ...erm... professional. People are individuals, not 'targets'; they are producers, not consumers; and 'we' (being marketers) are 'they' and 'we' should never forget that. I call my technique Pinko Marketing - Commons-Based Unmarketing.
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Some days, I just have to gush about why the internet is good. Sure enough, it not only did NOT get deleted, but the biggest initial critics of the entry actually did their research and augmented the hell out of the entry, making it way better than it would have ever been untouched.
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But the world needs to identify with our heroes. Personally, Spiderman is still my favourite - the man struggling with his 'gift' (With great power comes great responsibility), torn between his love and his duty, imperfect at each...the noticeable struggle that I felt watching Peter Parker.
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