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::HorsePigCow:: life uncommon

Marketing? Me? I spend a good deal of time railing against marketing and consumerism, but I am by profession a marketing ...erm... professional. People are individuals, not 'targets'; they are producers, not consumers; and 'we' (being marketers) are 'they' and 'we' should never forget that. I call my technique Pinko Marketing - Commons-Based Unmarketing.


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Pinko and Attention Trust

Posted Wednesday July 19, 2006, 9:29 am, Over one day old
The Intention Economy grows around buyers, not sellers. The Intention Economy is about markets, not marketing. You don't need marketing to make Intention Markets. The Intention Economy is about buyers finding sellers, not sellers finding (or "capturing") buyers.

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Not a good move, India

Posted Wednesday July 19, 2006, 9:29 am, Over one day old
However, enforcing this sweeping block has also shut down access to a blogspot site, which has been set up to assist victims and their families of the Mumbai attacks...not to mention countless non-terrorist related sites, which is in direct violation of freedom of speech.

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Citizen Interview with JD Lasica

Posted Wednesday July 19, 2006, 9:29 am, Over one day old


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Birthday Sailing

Posted Sunday July 16, 2006, 9:20 am, Over one day old
Captain Josh is all about 'not coddling' and just 'sailing like you are meant to sail'...awesome! In fact, as we de-boarded, I said to Captain Josh, "Man, I thought we weren't going to make it back at one point." and he said, "I go out everyday wondering if we'll make it back," then gave me a wink.

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A rare shot of my son's face

Posted Sunday July 16, 2006, 9:20 am, Over one day old


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GeekEntertainment is acquired

Posted Friday July 14, 2006, 10:13 am, Over one day old
Have you seen these two video-blogging superstars lately? Well, pretty soon you'll see them on Podtech! Congrats Eddie and Irina!

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I'm Legit!

Posted Thursday July 13, 2006, 9:20 am, Over one day old
We plan to only do client work 3 out of 5 days of the week and work on developing our own stuff (both keeping close to the community and developing technology to help our clients and other startups) the other two.

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10 Things Pinkos Have to Repeat to Some Clients

Posted Wednesday July 12, 2006, 9:13 am, Over one day old
...not my clients, of course. Have you ever been a teenage girl on MySpace? Yes, you should definitely be targeting the MySpace market - they haven't had enough attention yet. Have you asked your customer?s what they want?... 5. Because they are your customers? you serve them....

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Congrats to Radiant Core!

Posted Wednesday July 12, 2006, 9:13 am, Over one day old
Nice. My friend, Jay (from Toronto and a co-organizer of the BarCamps up there) at Radiant Core informed me that they've been retained by Mozilla to do the theming for Firefox 2! I say it's a good move on Mozilla's part. Congrats Jay!

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WiFi in Calgary...

Posted Monday July 10, 2006, 9:13 am, Over one day old


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