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21st Century Public Relations

In the next 10 years, PR will either be gone or transformed into a completely different profession. This is a practitioner's point of view on the transformation as he experiences it.

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Moneyball Theory of PR

Posted Monday May 15, 2006, 11:48 pm, Over one day old

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PR's Religion vs. Science Schism

Posted Monday May 15, 2006, 11:48 pm, Over one day old

Because we ask them to invest "on faith" that we--as priests of our own temple--can solve their problems without showing them the science of process and tools, clients underinvest or don't invest at all, leaving our "smarts" on the sidelines.

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Ad Agency Model Trumps PR Service Model

Posted Monday May 15, 2006, 11:48 pm, Over one day old

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Four Things

Posted Monday May 15, 2006, 11:48 pm, Over one day old

Todd Defren, who has been very supportive of my blogging efforts and who has been at this far longer than I, tapped me to contribute to the "4 things" meme. 4 jobs I've had: 4 movies I can watch over & over: 4 places I've visited on vacation: 4 places I'd rather be: 4 bloggers I'm tagging:

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Reflections on Wal-Mart Blog Campaign

Posted Monday May 15, 2006, 11:48 pm, Over one day old

Journalists, famous for using unnamed sources, should hold themselves accountable to the same standards that they ask others, such as bloggers, to live by. If for some reason M.S.M. shouldn't see the information, then no one should, if for no other reason than the appearance of open disclosure. 2.

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Memo to New Bloggers

Posted Monday May 15, 2006, 11:48 pm, Over one day old

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Villains, Myths and Why PR Pros Love Web 2.0

Posted Monday May 15, 2006, 11:48 pm, Over one day old

While press releases were once tools that initiated a two-way dialogue between an institution and journalists, the Internet initially was a setback for PR in that "releases" became one-way conversations posted on Web sites.

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PR's Days Numbered

Posted Monday May 15, 2006, 11:48 pm, Over one day old

Squeamish about what the numbers might show, many professionals preferred to be evaluated on their "glory wall" of media placements. Having just been exposed to this type of measurement, I believe that I have seen the real future of PR measurement, and for that matter, all marketing measurement.

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Brain Scans Might Eliminate Corporate Speak

Posted Monday May 15, 2006, 11:48 pm, Over one day old

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Inbound Pitch Calls from India?

Posted Monday May 15, 2006, 11:48 pm, Over one day old

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