Musings on the world of consumer-generated media (CGM).
http://notetaker.t....com/cgm/index.rdf
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For many brands,| |particularly in the consumer electronics category, hostile CGM is beginning to fill, even dominate, the organic search shelf, a zone| |that we all know has an unmistakable impact on the awareness and trial| |of new products.
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Read Official 2008 Buzzword Forecast (Links)
Read Holiday Reindogs, Local Pride & Long-Tail (Literally) Video CGM (Links)
Read Holiday Reading: Top Marketing Blogs (Links)
Read CGM and Personal Accountability: A 5K Race Outs Pete's "Opportunities" (Links)
Read Customer Service Oldies But Goodies: "Attention? I Don't Want Your Freakin' Attention!" (Links)
Read 2007 Buzz Leaderboard: Wikipedia, Facebook, iPhone, Paris, Barry, and Lindsay (A Short List!) (Links)
Other folks engaged on this topic include Joseph Jaffe and Jen McClure of the Society for New Communications Research. Here's a link to the podcast | | | |
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Read MarketingProfs Podcast: Debating the Great "Conversational Divide" (Links)
Read Death, Social Media, and Remembrance (Links)
Read The Blog I Never Wanted to Create: In Loving Memory of My Father (Links)
Takeaway: Use everything you know about TV as an accelerator to the Web's most promising new feature: online video. | | | Back to the Shelf Space Basics: Brand| |managers live and breathe category management.
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Read Back to the Advertising Future (Links)
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