My All-Time Favorite CGM
Posted Wednesday December 12, 2007, 5:30 pm, Over one day old
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cgm
Musings on the world of consumer-generated media (CGM).
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Participatory Branding: The Alfred Peet Blend
Posted Wednesday December 12, 2007, 5:30 pm, Over one day old
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Ad Week Required Viewing: Text Mining Undresses Advertising
Posted Wednesday December 12, 2007, 5:30 pm, Over one day oldTV versus website). Here are some of the types of questions a marketer might probe using the BAM map in this context: | | | | | What?s the value/cost of consumer perceptions? | | | Are these credits or debits?
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WOMMA Gathering as Mirror Into Evolving Conversational Map
Posted Wednesday December 12, 2007, 5:30 pm, Over one day old
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Updated: 20 of Your Friends Changed Their Profile Pictures
Posted Wednesday December 12, 2007, 5:30 pm, Over one day old|This morning my Facebook page reported that "20 of (my) friends changed their profile pictures." But why? | |
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Bloggable Blogs: Engagement by Engagement
Posted Thursday September 21, 2006, 12:33 pm, Over one day old
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CGM, Traditional Ad Agencies, and Video-Inspired Renewal?
Posted Tuesday September 19, 2006, 12:25 pm, Over one day old
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Dancing with Global Megaphones
Posted Saturday September 16, 2006, 9:24 am, Over one day oldBoth Hobson and Brain, worth nothing, truly walk the talk on "capturing conversations" as they both recorded conversations with one another on video/recording enabled mini-phones (see Hobson in photo).
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Super Bowl of Co-Creation
Posted Thursday September 14, 2006, 9:23 am, Over one day oldThe buzz for the brand is important, but we really hope it brings the consumers into the brand with an experience that's important for them."
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9/11...Reflected in Letters
Posted Monday September 11, 2006, 9:17 am, Over one day oldIn many respects, these letters act as a de facto historical archive of consumer sentiment, feeling, and opinion that reflect not only our experiences with companies and brands, but major events and incidents that have touched or transformed our lives.
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