Musings on the world of consumer-generated media (CGM).
http://notetaker.t....com/cgm/index.rdf
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The "Stop Pong" website associated with the Roddick spot may well keep that campaign in play longer than realize. At the end of the day, the CGM flow can provide a wealth of insight into TV advertising effectiveness. Did my copy generate buzz?
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Read How Many Ways Can You Skin a Snake's Buzz (Links)
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Read Chatterbacking Revisited (Links)
Read The Science of "Talk Value" (Links)
Read Curious about CGM & Engagement? Join the Discussion (and Webinar) (Links)
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