Musings on the world of consumer-generated media (CGM).
http://notetaker.t....com/cgm/index.rdf
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A new form of advertising is taking shape, and it's time to give it a name so we can better internalize its consequences, and manage it more responsibly. The name is?Chatterbacking.? Chatter, after all, is the new epicenter of both attention and engagement.
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Read Chatterbacking:The Next Big Advertising Wave (Links)
Read Should Corporations or Brands Blog? Why and How? (Links)
CGM is exploding because it satisfies a basic consumer need for expression. It also satisfies a latent desire we all have to exercise our creativity.
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Read The Weekend CGM Creator! (Links)
Unlike most other media, CGM is generally for, by and all about the consumer. As Max notes so well at the end of his piece: "Whether in the context of media planning or active participation, media specialists must respect the consumer like never before."
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Read CGM & Media Planning - Slow Down and Listen Harder (Links)
Read Agency Defections to CGM2 Space (Great, But Avoid Fuzz-Factor) (Links)
Read Leading Change - Now! (Links)
Read CGM2 (Online Video): Who Can Consumers Trust? (Links)
Read Social Media Geekiness & Its Discontents (Links)
That these programs live within the respective brand websites solves makes much of that apparent, but everything starts to get a bit confusing when they find "viral life" in other venues like YouTube. Again, more commentary forthcoming.
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Read BrandSpace or MySpace? (Links)
Read CGM Week in Review: Dell Enters the Conversation (Links)
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