Musings on the world of consumer-generated media (CGM).
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Walter Carl, a professor of Northeastern University and active research leader with WOMMA, who notes: "Although the recommendation of Skype to a friend benefits the person making the recommendation, this isn't just a selfish act.
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Read The Daily Buzz Factor (Links)
Walter Carl, a professor of Northeastern University and active research leader with WOMMA, who notes: "Although the recommendation of Skype to a friend benefits the person making the recommendation, this isn't just a selfish act.
This post digest is 13% of the original post size. Uncompress
Read The Daily Buzz Factor (Links)
Read "Intimate" versus "Incidental" Word-of-Mouth (Links)
Read "Intimate" versus "Incidental" Word-of-Mouth (Links)
Read CGG, Blogs and "Beyond" (Links)
Read CGG, Blogs and "Beyond" (Links)
Read Can Consumers Relate to Our Jargon? (Links)
Read Can Consumers Relate to Our Jargon? (Links)
The brand comes across like it truly wants to have a conversation, but first on the consumers terms, not the brands. This almost creates a reciprocal warm and respect for the brand that can only bode well for marketing.
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Read CGM Starts With Consumer Affairs (Links)
Read March of the CGM Bloggers (Links)
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