What is the Ex-Spot?
Posted Monday July 17, 2006, 9:06 am, Over one day old
Read What is the Ex-Spot? (Links)
Musings on the world of consumer-generated media (CGM).
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Read What is the Ex-Spot? (Links)
In his ClickZ colum this morning, Gary Stein offers some provocative thoughts about computers and empowerment. There's no question that technology is empowering; applied smartly it gives us more control, choice, leverage, and yes, power, and consumer-generated media is part of the residue.
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Read Computers & The Age of Empowerment (Links)
Read Folks...It's Official!!!! (Links)
Read Viral Sandbagging & The CGM Paradox (Links)
Read Super Bowl Ads, CGM, and Marketing Fusion (Links)
Read Seth Strikes Again: Flipping the Funnel (Links)
Net Promoter..."bad profits") on a core argument that draws from The Service Profit Chain. In the age of virality, lifetime value simply isn't enough. The conversations that flow from good or bad experiences with brands directly impact the bottom line.
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Read CGM & The Ultimate Question (Links)
Read Owen Mack Attack: WOMMA Videos (Links)
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