What is the Ex-Spot?
Posted Monday July 17, 2006, 9:06 am, Over one day old
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Computers & The Age of Empowerment
Posted Monday July 17, 2006, 9:06 am, Over one day oldIn his ClickZ colum this morning, Gary Stein offers some provocative thoughts about computers and empowerment. There's no question that technology is empowering; applied smartly it gives us more control, choice, leverage, and yes, power, and consumer-generated media is part of the residue.
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Folks...It's Official!!!!
Posted Monday May 15, 2006, 11:49 pm, Over one day old
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Viral Sandbagging & The CGM Paradox
Posted Monday May 15, 2006, 11:49 pm, Over one day old
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Super Bowl Ads, CGM, and Marketing Fusion
Posted Monday May 15, 2006, 11:49 pm, Over one day old
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Seth Strikes Again: Flipping the Funnel
Posted Monday May 15, 2006, 11:49 pm, Over one day old
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CGM & The Ultimate Question
Posted Monday May 15, 2006, 11:49 pm, Over one day oldNet Promoter..."bad profits") on a core argument that draws from The Service Profit Chain. In the age of virality, lifetime value simply isn't enough. The conversations that flow from good or bad experiences with brands directly impact the bottom line.
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Owen Mack Attack: WOMMA Videos
Posted Monday May 15, 2006, 11:49 pm, Over one day old
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