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eINFO - Email Marketing Blog

eINFO is a collection of articles concerning email marketing. I am always looking for interesting articles and studies concerning best practices related to email marketing so I decide to create an area where all of my info could be stored for others to use.


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Webinar: Designing Effective HTMl Emails

Posted Monday January 15, 2007, 6:56 pm, Over one day old


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Webinar: The State of Email Deliverability

Posted Monday January 15, 2007, 6:56 pm, Over one day old


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ReturnPath receives Patent on ECOA Service

Posted Monday January 15, 2007, 6:56 pm, Over one day old
Looks like ReturnPath has received a patent for their Email Change of Address (ECOA) service. Thought that you would be interested in the news about Return Path's receipt of a patent for its Email Change of Address (ECOA) service.

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Refer A Friend ( RAF ) Study

Posted Monday January 15, 2007, 6:56 pm, Over one day old


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5 Missed Opportunities Email Marketers Make

Posted Monday January 15, 2007, 6:56 pm, Over one day old
Chris Marriott, Acxiom Digital, released a new articled, "Bad Email is Bad Business". In the article Chris points out five mistakes that he often sess from email marketers. Here are some tips and best practices on some of the mistakes that Chris points out. Six Tips For Your Welcome Message Email

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Sender Reputation Biggest Factor In Email Deliverability

Posted Monday January 15, 2007, 6:56 pm, Over one day old


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Canadian Q3 Email Trends

Posted Monday January 15, 2007, 6:56 pm, Over one day old


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Email Experience Council Releases Preliminary Survey Results

Posted Monday January 15, 2007, 6:56 pm, Over one day old


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Leveraging Behavioral Targeting for Your Email Marketing

Posted Monday January 15, 2007, 6:56 pm, Over one day old
Jeff Daniels, JupiterResearch, released a new report called, " The Connected Click-Through ". The report looked at how email marketers are using their web analytics program to imporve their behavioral targeting. The report found:

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Email Testing ? How To Boost Your Email Response Rate

Posted Tuesday May 16, 2006, 6:05 am, Over one day old


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