Market Your Law Firm
But in doing so, I’ve been neglecting one of the main reasons I created this site in the first place: Helping attorneys and law firms promote their blogs and sites (the site is called LawFirmBlogging.com after all).
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Read My Blogging Toolkit (Links)
Attorneys make their money by giving advice and answering questions. The articles are meant to demonstrate expertise and competence on a particular legal issue. But why would a firm spend time trying to give away advice to people not looking to hire an attorney?
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Read Giving Away The Simple Leads To The Complicated (Links)
With that said, let me ask a question: What makes legal marketing different from, say, soft drink marketing? Tangibility When you buy your favorite cola, you can see, hold, and taste the product. But when you know you need to retain an attorney, where do you go? Soda is not legal services.
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Read 6 Reasons Why Legal Marketing Is Fundamentally Unique (Links)
The program covers about 20,000 employees who live in or near LA, Boston, and Charlotte, three cities where the bank has the top share of deposits. The Boston Metro, a free daily newspaper is running the story on page 3, with nearly a full page dedicated to the news.
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Read PR You Can?t Buy (Links)
In my last post, I wrote about how law firms often start their marketing from the middle. If you’re able to think outside of your preconceived notions of what marketing is, you’ll be able to figure out whether you are really accomplishing a goal….or just going through the motions.
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Read Law Firm Marketing From Scratch (Links)
That made me think about something very basic: why do law firms need marketing? Most firms want to make more money. Many law firms see marketing as an “activity” that needs to be done. But, you see, the brochure isn’t helping the “we want to make more money” problem.
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Read When marketing starts from the middle (Links)
Lawyers are the professionals, and everyone else sits on the other side of the moat seeking recognition. and 2. there are those partners who are not willing to open their eyes or pockets to allow someone to teach them a thing or two that actually might lead to more productivity and business.
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Read Are Law Firm Marketers Doomed? (Links)
Law.com has an article today entitled “Best Practices for Legal Blogging” by Joshua Fruchter. The article is a basic “what is blogging” overview for attorneys. Technorati Tags: Legal Blogging
Read Law.com article on legal blogging (Links)
Sweeping generalization, sure, but you can see the truth there. Relationship builders- Blogs and social networking sites have one benefit that can’t be denied: they allow people to skip steps in forming relationships with people they normally (in the physical world) would not be able to know.
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Read More on Lawbby.com (Links)
The site was created because: there really was no real “meeting place” for attorneys to chat, meet friends or simply network with other attorneys and people in the legal world. Can you see attorneys telling the world about their drinking, religion, dating status, and turn ons?
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Read Lawbby: MySpace for lawyers (Links)
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