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npMarketing Blog

A blog written by a non-profit marketer, for other non-profit marketers.


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Batter Up!

Posted Monday May 15, 2006, 10:40 pm, Over one day old
If you haven't heard - the Komen Breast Cancer organization put together a promotion where MLB allowed players to use wear pink armbands and to use special "pink" bats celebrating Mother's Day.

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Del.icio.us and Squidoo

Posted Monday May 15, 2006, 10:40 pm, Over one day old
We continue to experiment and play with tags, I've been using them for a few months in conjunction with our experiments on Squidoo to combine tag RSS feeds directly into our lenses. I'm also looking into extending our content RSS feeds with tags as well, but we're not quite there yet.

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Fourth Place Marketing

Posted Monday May 15, 2006, 10:40 pm, Over one day old
I've been thinking a lot about how we extend our marketing out beyond our virtual borders - trying to meet people in their own networks and communities online and came up with something I'm calling "The Fourth Place" - which extends Starbucks Third Place concept.

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Nonprofit Blog Exchange - Round 3 - Beth's Blog

Posted Monday May 15, 2006, 10:40 pm, Over one day old
I continue to dabble, but I was really excited to see in Beth's post that there is an upcoming conference that I'll hopefully attend and that more and more people are thinking about how gaming can be applied within the NPO world.

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Nonprofit Blog Exchange - Round 3 - Have Fun Do Good

Posted Monday May 15, 2006, 10:40 pm, Over one day old
Given that my organization (The Leukemia & Lymphoma Society) has just started playing around with podcasting by repurposing existing teleconference audio, I was especially interested to listen to some of the interviews and to read her post about the 7 Ways NPO's can use podcasting.

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WOM and Non-Profits

Posted Monday May 15, 2006, 10:40 pm, Over one day old
I need to get cracking on my presentation... The non-profit sector can use word of mouth just as effectively for their own cause. Learn from the Leukemia & Lymphoma Society on how to use the best tools that accelerate WOM.

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CEO Exchange

Posted Monday May 15, 2006, 10:40 pm, Over one day old


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Opt-in Nuttiness

Posted Monday May 15, 2006, 10:40 pm, Over one day old


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Invisible Children

Posted Monday May 15, 2006, 10:40 pm, Over one day old
What is going on here is truely remarkable - not because of the technology but because it is a part of a collection of defining moment that smart charities should be looking at closely - the grassroots nature of charities and the grassroots nature of the Internet have completely merged.

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Rogue Leader!

Posted Monday May 15, 2006, 10:40 pm, Over one day old


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