A blog written by a non-profit marketer, for other non-profit marketers.
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If you haven't heard - the Komen Breast Cancer organization put together a promotion where MLB allowed players to use wear pink armbands and to use special "pink" bats celebrating Mother's Day.
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Read Batter Up! (Links)
We continue to experiment and play with tags, I've been using them for a few months in conjunction with our experiments on Squidoo to combine tag RSS feeds directly into our lenses. I'm also looking into extending our content RSS feeds with tags as well, but we're not quite there yet.
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Read Del.icio.us and Squidoo (Links)
I've been thinking a lot about how we extend our marketing out beyond our virtual borders - trying to meet people in their own networks and communities online and came up with something I'm calling "The Fourth Place" - which extends Starbucks Third Place concept.
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Read Fourth Place Marketing (Links)
I continue to dabble, but I was really excited to see in Beth's post that there is an upcoming conference that I'll hopefully attend and that more and more people are thinking about how gaming can be applied within the NPO world.
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Read Nonprofit Blog Exchange - Round 3 - Beth's Blog (Links)
Given that my organization (The Leukemia & Lymphoma Society) has just started playing around with podcasting by repurposing existing teleconference audio, I was especially interested to listen to some of the interviews and to read her post about the 7 Ways NPO's can use podcasting.
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Read Nonprofit Blog Exchange - Round 3 - Have Fun Do Good (Links)
I need to get cracking on my presentation... The non-profit sector can use word of mouth just as effectively for their own cause. Learn from the Leukemia & Lymphoma Society on how to use the best tools that accelerate WOM.
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Read WOM and Non-Profits (Links)
Read Opt-in Nuttiness (Links)
What is going on here is truely remarkable - not because of the technology but because it is a part of a collection of defining moment that smart charities should be looking at closely - the grassroots nature of charities and the grassroots nature of the Internet have completely merged.
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Read Invisible Children (Links)
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