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OK. So our ad is now appearing on Guy Kawasaki's blog. With Google Analytics, something we'll be covering in the CEO Boot Camp, we can track click-throughs and conversions from this advertising. Stay tuned....
Read More targeted blog advertising (Links)
We are working on marketing our Everybody's a CEO Boot Camp program and trying out some interesting new tools. Today we bought some ad space on Guy Kawasaki's weblog through Federated Media. I'll keep you posted on our results....but this is a great new way to advertise.
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Read Targeted Blog Advertising through Federated Media (Links)
Because you are trying to build networks of neural cells, it is better to learn a connected whole rather than unconnected parts, where the connected whole you are learning in one domain has the same pattern as a connected whole you already know in another domain.
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Read Things you need to learn in school by Stephen Downes (Links)
We incorporated a couple of google elements into the website as well. Otter Speaks: Upcoming Events, links to the otter google calendar that we maintain and update through our gmail account. We also set up a google analytics component that provides valuable data about visits to our website.
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Read Otter Site Design Overview (Links)
I have been using Google's web-based tools for mail and calendar (particularly as I have been away for much of the last month). I think I am going to switch over to using the Google calendar as my primary calendar and Google mail as my primary mail.
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Read Google Notifier (Links)
She has created a free account and will add all of her students and their families to the list of people who can access the account. Her students can submit homework through basecamp. Google Calendar Darcy has created a google calendar where she can publish events and activities for her class.
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Read Back to School 2.0 (Links)
Read We launched our new blog site yesterday (Links)
I have been using Mac Mail and a.Mac account for web mail. You can substitute your iDisk (which I have always found to be confusing and slow) with gdisk, a desktop application that allows you to upload files from your desktop to your google mail account: http://gdisk.sourceforge.net.
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Read My email (Links)
A couple of great photos taken by Otter Advisory Board member Kim Wilson
Read California Otters (Links)
Robin Good breaks the news about our new product: As part of your registration for the Boot Camp, the Otter Group will set up for you, your own blog site, modeled on the Otter Group web site.
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Read Everybody's a CEO: Preview (Links)
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